Romy Kumari

About Romy Kumari

I help brands turn consumer insight into measurable growth. At YouGov, I’ve driven YoY…

Experience

1. Sr Business Development Manager

   YouGov

   Jan 2022 — Present · IN

   Delivered 50% year-on-year sales growth, surpassing forecasted sales targets and driving sustainable market share expansion.Secured and scaled strategic partnerships with high-impact brands across Technology, Consulting, QSR, PR, OFD, Qcomm, BFSI etc.Successfully transitioned regional wins into multi-market, global agreements, significantly increasing client lifetime value.Spearheaded the acquisition of digital-first brands, leveraging advanced insight strategies to align with their rapid innovation cycles.Enhanced commercial planning and execution through the adoption of AI-powered sales intelligence and CRM optimisation (Gong for conversation analytics, Salesforce for pipeline precision).Orchestrated high-value brand positioning initiatives-Designed and facilitated PR workshops to strengthen YouGov’s presence as a media and insights authority-Led a Giving Back programme with Snehasadan in Mumbai, reinforcing corporate social responsibility and brand goodwill-Initiated and hosted executive client breakfast forums to deepen C-suite relationships, exchange market intelligence, and identify growth opportunities.

Education

• Balaji Institute of International Business

  Master of Business Administration - MBA, Marketing

Skills

• Market Research
• Business Development
• Strategic Consulting
• Business Strategy
• Marketing Communications
• Competitive Analysis
• Team Management
• Marketing Management
• Marketing Strategy
• Marketing
• Strategic Planning
• New Business Development
• Brand Management
• Brand Consulting
• Presentation Development
• Sales
• Crm
• Business Analysis
• Market Analysis
• Marketing Research
• Management
• Sales Management
• Customer Insight
• Analysis
• Leadership
• Project Management
• Training
• Research
• Consulting