Romy Arsenault
Product Marketing Manager @AppDirect
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WORK HISTORY
Product Marketing Manager @AppDirect
Montreal, QC, CA
EDUCATION
Stoneleigh-Burnham School
International Baccalaureate Diploma
Taipei European School
IGCSE Certificate
Toronto Metropolitan University
Bachelor of Arts - BA, Marketing
Marymount Manhattan College
Acting
ABOUT ROMY ARSENAULT
I’m curious about how companies are actually navigating the AI adoption curve, from early experiments and pilots to governance and scaling. That curiosity drives the research I do and shapes the product marketing strategies I create. I’m a Product Marketing Manager at AppDirect, leading the go-to-market strategy for our enterprise agentic AI platform, Devs.ai, and managing experience launches for AppDirect’s marketplace.I use AI, Python, and analytics to uncover buyer behavior patterns, identify market pain points, and ensure our products meet those needs. I work closely with cross-functional teams and executives to translate these insights into go-to-market strategies and product launches.For me, product marketing in the AI space is about connecting research to action; identifying real business needs and ensuring the product roadmap delivers them. My mission is to enable businesses digitally by providing platforms that help their employees adopt AI safely, efficiently, and confidently — without compromising security and with the right governance framework in place.
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