Rommel Torres Salas
Digital Marketing Director | D2C E-commerce Growth Strategy | AI-Driven Automation & Performance Marketing | Trilingual | MBA
- Role
- Head of Digital at Atlantic Biologicals
- Location
- Hallandale Beach, FL, US
- LinkedIn followers
- 500 followers
About Rommel Torres Salas
Marketing isn\'t just about traffic — it\'s about profitable growth at every stage of the funnel. Senior Marketing Executive with 10+ years of experience driving D2C e-commerce growth, demand generation, and full-funnel revenue strategy across the Americas. I specialize in building and leading high-performance marketing teams that deliver measurable business impact — from CAC reduction to LTV optimization and pipeline acceleration. WHAT I BRING TO THE TABLE: Growth Strategy & Demand Generation — Proven track record scaling D2C brands from 6 to 7 figures through Paid Social, Google Ads, SEO, and CRO. Deep expertise in go-to-market (GTM) execution aligned to revenue and EBITDA targets. AI-Powered Marketing & Automation — Hands-on implementation of AI agents and conversational automation (n8n, GoHighLevel, HubSpot, Salesforce) that delivered a 65% increase in lead conversion rates and reduced lead response time from 2–4 hours to real-time qualification — resulting in significantly more sales-ready pipeline. Omnichannel & E-commerce Mastery — End-to-end ownership of Shopify, WooCommerce, and Amazon FBA operations. Managed $1M+ in cumulative media budgets across Meta, Google, TikTok, and LinkedIn with a focus on attribution and performance. Cross-functional Leadership — Built and directed teams of designers, developers, and performance marketers. Comfortable owning P&L, OKRs, and KPI frameworks from strategy through execution. Trilingual Executive (EN/ES/PT) — Uniquely positioned to lead marketing operations and expansion across North America and Latin America. ClickFunnels One Comma Club Award — High-volume revenue generation through conversion-focused digital marketing. Let\'s build something that scales. r••••••••@gmail.com
Experience
Head of Digital
Dec 2020 — Present
Led a team of 5 professionals in executing cross-channel digital marketing strategies, including SEO, SEM, PPC, and social media advertising. Designed and launched comprehensive e-commerce solutions, resulting in a scalable platform that increased sales by 25% within the first year. Managed a $300K annual marketing budget, optimizing spend across platforms (Facebook, Google, LinkedIn, TikTok) to maximize ROI and reduce CAC. Developed an in-depth analytics framework to track key performance indicators (KPIs) such as conversion rate, customer acquisition cost (CAC), and lifetime value (LTV).
Education
Palermo University Press - UnipaPress
Technical Specialization in Product Management
Universidad Tecnológica del Perú
Master of Business Administration - MBA, MBA
Universidad de Chile
Bachelor's Degree
Universidad de Palermo
Product Management
University of Technology of Peru
Master of Business Administration
Universidad Mayor
Bachelor's Degree, Business Administration
2017
University of Maryland
Product Ideation, Design, and Management, Business Administration and Management, General
2024 — 2024
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