Romita Banerjee
Lead Publisher Strategy | Scaling Ad Networks & Monetization | Data-Driven Media Strategist | Building High-Impact Partnerships Across E-commerce, OTT, Short Video, News | GTM & Revenue Optimization Expert
- Role
- Lead Publisher Strategy at Jioads
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Romita Banerjee
I build systems that make revenue predictable across CTV/OTT, ad‑tech platforms and…
Experience
Lead Publisher Strategy
Mar 2023 — Present · Mumbai, IN
At JioAds, I lead publisher strategy for supply, building a comprehensive display and video ad network across 80+ publishers. I focus on high-impact partnerships in e-commerce, OTT, CTV, and fintech, fostering scalable relationships that enhance ad inventory and drive revenue. Leveraging data insights, I developed monetization strategies that optimize yield, fill rates, and pricing to maximize revenue growth. Collaborating with ad-tech and product teams, I address and resolve campaign delivery challenges, contributing to improved performance and revenue generation. My efforts have driven double-digit revenue growth and solidified JioAds’ position in the digital media landscap
Education
National Institute of Technology Silchar
Bachelor's Degree, Electrical, Electronics and Communications Engineering
2008 — 2012
Tashi Namgyal Academy
High School, Science
1994 — 2008
Skills
- Analysis
- Leadership
- Sas
- Analytical Skills
- Client Handling
- Project Management
- Data Mining
- Powerpoint
- Microsoft Excel
- Customer Relationship Management (Crm)
- Market Research
- Analytics
- Business Strategy
- Data Analysis
- Microsoft Powerppoint
- Crm
- Microsoft Office
- C++
- Business Analysis
- Sql
- Team Management
- Management
- Management Consulting
- E-Commerce
- Business Intelligence
- Business Analytics
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