Romita Bhandary
Head of Brand, Creative & Content | Creative Strategist | Head of Design | Amazon Fashion & Beauty | Ex - Myntra, Ann Taylor, Armani Exchange, DKNY | Fashion Institute of Technology, New York
- Role
- Head of Brand and Creative - Amazon Fashion & Beauty at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Romita Bhandary
Romita Bhandary is a Creative/Design/Fashion business leader with two decades of experience across countries in fashion, e-commerce and retail.She is currently the head of Brand at Amazon Fashion & Beauty, India. Prior to which, Romita was the Creative Head at Myntra, India’s largest fashion e-commerce platform ($2Bn GMV, owned by Walmart). In this role she was the owner of all aspects of the brand’s visual, design and communication language on the platform and worked closely with the growth team to deliver best-in-class user experience for the customers. She led a 100-member strong diverse team which includes designers, stylists, copywriters, producers, social media creators and extended influencer marketing teams. Prior to this role she headed design for multiple private brands within Myntra (contributing ~40% of the business) with a portfolio spread across womenswear, menswear, inclusive fashion, lingerie and home. As an ambassador of “design in a business world” – she has conceptualized and created a Fashion & Design 101 course to evangelize design thinking to people coming into Myntra from diverse backgrounds.Romita’s past experience includes, a 13-year stint based in New York where she led design teams for some of the leading American brands including Ann Taylor, Intermix and Loft.
Experience
Head of Brand and Creative - Amazon Fashion & Beauty
Apr 2022 — Present · Bangalore Urban, IN
Education
Mount Carmel College, Bangalore,India
BA, Economics, History, Political Science
Fashion Institute of Technology
Associate of Arts and Sciences (AAS), Fashion Design
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