Romit de

B2B Brand Specialist - Marketer with 15 years of experience in pipeline management, demand generation, strategic content, and GTM strategies.

Role
Senior Marketing Manager at Singleinterface
Location
New Delhi, DL, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Romit de

Delivered 25%-30% revenue impact through B2B Strategic marketing, Demand Generation, Product Marketing, Marketing & Communications, Brand Positioning & Messaging, Strategic Content Development, Demand Generation, and PR & Events, in IT, Telecom, Technology, and B2B SaaS segments, for over 15 years now. Helping leading global organizations achieve transformation through data-driven storytelling and revenue needle. movementSome Key Marketing Influences- Nurtured pipelines of up to $5Mn, through webinars with Google and other industry alliances- Up to 80+ qualified leads annually via events (conferences, exhibitions) and digital campaigns (organic + paid)- 100+ G2 reviews for SingleInterface, establishing brand and product category leadership positioning in B2B- brand recognition through Deloitte Fast 50 & FT High-Growth Companies Asia-Pacific Wins- 25%-30% pipeline and improved conversions (MQLs, SQLs, Demo) through funnel-oriented B2B marketing efforts

Experience

  1. Senior Marketing Manager

    Singleinterface

    Jul 2022 — Present

    Impact- Generated $2M pipeline via Middle East GTM launch (events + campaigns); Demo Opportunities - Upto 14 each month (SEO, Paid Marketing with Ads, Events and Customer Engagement)- Won Industry Client Awards for HDFC, MRF, Goodyear, Motilal Oswal - Product Category & Brand Leadership → 100+ G2 reviews + media coverage (FT, Mint, Financial Express)- Brand Prominence through to Deloitte Fast 50 & FT High-Growth recognitionInitiatives for outcomes- Budgets, resources, agency management, planning, team management, and overall results- End-to-end GTM strategy, positioning & messaging- Brand prominence through industry events and mainstream media relations- Demand generation via SEO, Google Ads, webinars, and email marketing- Sales Enablement and content engine for regular production- Cross-functional alignment with Product, Sales, CX, UX- Marketing analytics, budgets, and ROI tracking- Leadership reporting and CXO-level strategic communication

Education

  • International School of Business & Media

    MBA - Master of Business Administration, Marketing

    2009 — 2011

  • Bengal Institute of Technology and Management 163

    BTech - Bachelor of Technology, Information Technology

    2005 — 2009

  • Indian Institute of Management, Indore

    Executive Program, Advanced Marketing Management

    2021 — 2022

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Romit de — Senior Marketing Manager at Singleinterface in New Delhi, DL, IN | Unifers