Romina Waisbein
Senior Director of Operations, Saas Service Offer Management @Blue Yonder
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WORK HISTORY
Senior Director of Operations, Saas Service Offer Management @Blue Yonder
Coral Springs, FL, US
I was sought out by a previous manager to join Blue Yonder and lead operations through the development of a SaaS service offer management function where I was charged with defining, operationalizing, launching, and measuring SaaS transformation initiatives. I am currently steering the design and implementation of a SaaS services transformation strategy that encompasses customer success plans and add-on subscription services to bolster customer value realization, align customer expectations to entitlements, advance support services monetization, and spur gains across SaaS ARR.My achievements inside Blue Yonder include the following: Carved pathways to halt $18M losses due to overservicing clients by evolving customer support offerings through strategic customer success plans that detailed a blend of support and services at distinctive pricing levels to maximize customer outcomes and achieve offering simplification and standardization. Designed and deployed SaaS services transformation strategy, including building and introducing customer success plans and add-on subscription services to bolster customer value realization, align customer expectations to entitlements, advance support services monetization, and spur $60M+ gains between 20••••25 across SaaS ARR. Defined, operationalized, and launched add-on subscription services with 2 introduced to market and 1 in pilot.
EDUCATION
University of Miami
BS, Biomedical Engineering
SKILLS
ABOUT ROMINA WAISBEIN
As an operational pioneer in the high-tech realm, I build elevated processes and strategies to spur operational quality and efficiency for future-oriented enterprises. Backed by the perfect blend of operations, business, and technical savvy, I have an eye for process inefficiencies and the innovative mindset necessary to deploy rapid and impactful solutions that bolster operating cadences and carve runways for growth. My early engineering background and experiences as an application development consultant, designing and implementing customized applications, position me with a deep understanding of systems. At the same time, allowing me to seamlessly navigate between products and programs at all levels of the business. My career has evolved inside many industry leaders, including Anthology, Epicor, Citrix, and Campus Management. Within each enterprise, I earned rapid promotions and positioned myself as a value-added business partner to my teams, leaders, and cross-functional counterparts. I uncovered vital areas for improvement and defined the launch strategies necessary to ensure maximized product success and revenue growth.Over my career, I have excelled across: Process Improvement Strategic Vision, Planning, & Execution Cross-Functional Collaboration Data-Driven Cultures Change Management Operations ExcellenceCareer wins include: Headed creation and build of new services operations function inside Anthology, supporting 4 lines of business and supporting 550+ total employees. Drove launch of 16+ product lines worldwide while also driving the development of the 1st GEO field-readiness team. Transitioned client services organization from product-centric to customer-centric and achieved a best-ever 97% customer satisfaction score. Spearheaded 1st comprehensive, end-to-end planning framework and roadmap for go-to-market (GTM) and product launch efforts worldwide. With a strong leadership prowess, I work endlessly to establish trust and cultivate a culture around accountability and business objectives. Both my teams and leaders know they can count on me to tackle the impossible and solve the seemingly unsolvable. I see opportunity where others do not and ensure my teams are advancing and engaged while simultaneously taking my organization to the next level.
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