Romane Viala

Trade Marketing and o o Activation Project Manager Assistant Ysl Beauty @L'Oréal

Levallois-Perret, FR

Development of 360° Point-of-Sale Animations *Collaborated on immersive animations for key trade events and product launches.*Managed coordination with POP suppliers from briefing to final delivery.* Maintained strong communication with field teams for seamless execution- Retail Activation Projects *Contributed to impactful in-store animations during high-traffic periods.*Leveraged innovative designs to optimize engagement in retail environments- E-commerce Marketing Assets *Created tailored digital assets for online retailers (visuals, CRM campaigns).*Enhanced visibility and boosted conversions through compelling content- Operational and Strategic Support *Compiled activation reports and conducted competitive analysis.*Assisted in preparing key meetings such as sales tours and seminars- End-to-End Project Management *Oversaw supplier relationships and key project milestones.*Delivered business insights to improve overall performance.