Roman Makukh
Co-founder @Equals 5
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WORK HISTORY
Co-founder @Equals 5
NY, US
Built and scaled a next-gen HCP marketing platform for the pharmaceutical industry, combining precision targeting, AI, and analytics- Led the development of a proprietary non-endemic HCP targeting engine with 100% NPI-level precision- Enabled 20+ Pharma Brands to reach verified healthcare professionals across digital environments beyond endemic channels- Led cross-functional teams across product, data, engineering, and commercial operations- Helped to scale operations across the US healthcare market with measurable campaign outcomes and client ROI
ABOUT ROMAN MAKUKH
Launched 150+ digital campaigns for 30+ pharma brands at Janssen, Bayer, Novartis, Sanofi, Takeda, Bristol-Myers Squibb, AstraZeneca, Amgen, Gilead, Eli Lilly, Boehringer Ingelheim, Teva and 24 other pharma/healthcare companies.Having 15 years of Digital Agency, Startup and Medical Communications experience allows me to help pharma brands efficiently navigate the digital space through a lens of regulatory restrictions and nuances.Areas of Expertise- HCP Marketing (NPI-Level targeting via social media, programmatic and medical networks)- Creative (high-CTR ads, MLR-ready microsites, direct and indirect indicators of future prescribing behavior, content affinity analysis)- Insights (HCP-level analytics, behavior scoring, Veeva integrations and rep activation)Building digital teams, creating innovative products.
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