Romalis Ford
Advertising & Partnerships at The Shade Room I ex-Twitter I Telly Award Winner
- Role
- Advertising Manager at The Shade Room
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Romalis Ford
Marketing professional with over 10 years of experience in advertising, sales, and public relations. I have successfully managed teams of up to 30 employees. I have met and exceeded quotas in various industries, including radio advertising, waste management, and logistics. Strong track record in improving retention rates, social media management, and securing national advertising campaigns.
Experience
Advertising Manager
Jun 2023 — Present · Atlanta, GA, US
As Head of Artist & Label Partnerships, led the development and execution of high-impact music campaigns, working directly with major labels, including Capitol Records (UMG), Empire Records, and Sony, to establish The Shade Room as a premier platform for music promotion and artist amplification.Spearheaded the expansion of The Shade Room’s agency partnerships, establishing new business relationships that have driven growth in historically underdeveloped verticals including finance, sports, e-commerce, and political advertising, significantly increasing revenue opportunities and diversifying the platform’s advertiser base.Secured a $1.5 million deal with a major presidential campaign, spread across original programming, social media ads, and programmatic ads, establishing the first-ever political ad dollars received in the company\'s history.Strategized and executed paid media initiatives that helped drive visibility for artists such as Doechii, Offset, Queen Naija, Toosii, Asake, Shaboozey, YG, and Chief Keef, leveraging The Shade Room’s audience and brand partnerships to maximize reach, engagement, and streaming conversions.Worked client-direct with brands like Amazon to develop TSR Original Series, enhancing branded content offerings.Led experiential brand partnerships, driving revenue growth in live activations for TSR events.Secured a $600K partnership to develop My Black Job, a six-part original series used in a major political campaign, achieving over 11 million views across platforms. Led the end-to-end execution, including concept development, pitching to agency partners, talent acquisition—securing Jermaine Dupri—and overseeing production to ensure a compelling and culturally resonant final product.
Education
University of West Georgia
Bachelor’s Degree, Business, Management, Marketing, and Related Support Services
2007 — 2011
Skills
- Market Research
- Editing
- Microsoft Word
- Account Management
- Music
- Audio Recording
- Marketing
- Public Relations
- Media Relations
- Digital Marketing
- Online Marketing
- Food Service
- Customer Service
- Advertising
- Press Releases
- Digital Media
- Promotions
- Entertainment
- Online Advertising
- Event Planning
- Radio
- Microsoft Office
- Sales
- Public Speaking
- Customer Relationship Management (Crm)
- Marketing Communications
- Time Management
- Outlook
- Creative Writing
- Restaurants
- Marketing Strategy
- Adobe Photoshop
- Event Management
- Inventory Management
- Video Production
- Market Planning
- Social Media
- Powerpoint
- Microsoft Excel
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