Romal Bhulani

Experience

1. President Marketing

   Learnpanda

   Dec 2020 — Present · Bengaluru, IN

   LearnPanda is the latest venture of the USD 2.4 billion VST Group. Its mission is to inspire children to learn about Coding, AI and other disruptive technologies. Industry-leading NPS score of 72. • Market Expansion & Brand Development: Successfully launched and expanded the LearnPanda brand in India, Indonesia, and MEA, achieving significant market presence and growth. • Exceeded Growth Targets: Spearheaded the launch and marketing of the LearnPanda ZapZapMath App in India, achieving exceptional results of sign-ups and a consistent user base of over Weekly Active Users. • Targeted Digital Marketing: Implemented targeted Facebook, Google Ads campaigns, and Instagram Influencer Marketing, resulting in exceeding the budgeted lead numbers by 29% and a significant improvement in monthly subscriptions for the flagship SmartTech course. • Customer Retention: Achieved a significant improvement in the Monthly Retention Rate from the low-50s to the mid-90s, enhancing customer loyalty and long-term value. • Integrated Marketing Systems: Implemented Email Marketing, Influencer Marketing and Marketing Communication Automation from scratch. • Strategic Partnerships: Forged partnerships with schools, orchestrating engaging hackathons that generated a substantial number of qualified leads (at low CPLs) and drove conversions. Onboarded and drove two DSAs, resulting in daily leads at relatively low CPLs. • Team Building & Leadership: Recruited, mentored, and led high-performing teams across all core functions of Marketing, Inside Sales, Design, Customer Success, Content and Engineering.

Education

• PSG College of Arts and Science

  Bachelor of Business Management (BBM), Management

  1996 — 1999

• Administrative Management College

  Post Graduate Diploma In Business Administration (PGDBA)

  1999 — 2000