Romain Orsat
Head of Owned & Operated Marketing and Product CX | Prime Video International | Prime Video | Data & Tech Innovator | Customer Experience Transformation
- Role
- Head of Marketing, Engagement, Customer Experience & Product Marketing - Prime Video at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Head of Marketing, Engagement, Customer Experience & Product Marketing - Prime Video
Dec 2019 — Present · Seattle, WA, US
Drove 500%+ growth in 5yrs for a $3B+ revenue business.• Leadership & Team Management: lead and manage a diverse, high-performing team of 40+ professionals across marketing, merchandising, and product functions. Champion a data-driven, AI-enabled culture, empoweringstaff to innovate and continuously upskill with the latest martech and automation platform.• Led deployment of AI-powered personalization and engagement engines, directly increasing content discovery and user interaction for 50MM+ paid subscribers across Latin America, Canada, and ANZ, delivering 500% revenue growth and 30% higher retention.• Innovative Product Marketing: Led cross-disciplinary teams in building and launching new product features and enhancements for Prime Video, using iterative experimentation, A/B testing frameworks, and predictive analytics to inform roadmap priorities and maximize customer value.• Led global cross-functional teams in launching more than 200 major product features and storefront enhancements, resulting in a 30% increase in customer retention and a 15-point improvement in NPS.• Implemented personalization engines that increased content discovery rates by 35%, directly contributing to a 40% uplift in user interaction time.• Architected and measured omnichannel campaigns that outperformed industry benchmarks for engagement by 25% and reduced churn by 17% across international markets.• Coordinated go-to-market activities and product launches in 180+ regions by partnering with product, engineering, and marketing, leveraging KPIs and dashboards for real-time analytics.
Education
University of Alberta
MBA, Business
2010 — 2011
EDHEC Business School
Master's degree, Marketing/Marketing Management, General
2007 — 2011
Skills
- Maîtrise Du Pack Office
- Digital Marketing
- Community Management
- Trade Marketing
- Adobe Photoshop, Illustrator, Indesign, Dreamweaver
- Market Research
- International Marketing
- Sql
- Microsoft Excel
- Marketing
- Brand Management
- Marketing Strategy
- Marketing Research
- Advertising
- Online Marketing
- Excel
- Product Marketing
- French
- Competitive Analysis
- Public Relations
- P&L
- Marketing Communications
- Budgets
- Visual Basic for Applications (Vba)
- Strategic Communications
- Business Planning
- Video Games
- Sponsorship
- Strategy
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