Roma Desai
Senior Manager, D2c E-commerce (Tarte Com and Tiktok Shop) @Tarte Cosmetics
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WORK HISTORY
Senior Manager, D2c E-commerce (Tarte Com and Tiktok Shop) @Tarte Cosmetics
Manage the team for all Salesforce Commerce Cloud site operational activities for all 30+ countries on tarte.com for 8 years and counting. Recently replatformed to Shopify. • Manage the TikTok Shop Platform for Tarte Cosmetics (Promos, Products, Orders, Shop Health).#1 Beauty Brand in 2024/2025• Manage the Instagram/ Meta Shop Platform for Tarte Cosmetics (Promos, Products, Orders, Shop Health).• Manage execution and contribute to QA for all product launches,promo launches, site content and enhancements for upcoming launches.• Responsible for content on site, ensuring all assets align with marketing/social calendars and delivering the best experience for Tarte.com • Hire, train, and mentor E-Commerce Coordinator(s) and Intern(s)• Manage site replications• Partner with Marketing, Creative to launch products and update/merchandise content including daily site updates for both Tarte.com and TikTok Shop• Work in a fast paced environment with daily adhoc requests.• Act as an internal resource on capabilities for website functionality and working with respective teams to resolve any issues• Project manage the Ecom. Web Ops team via Jira and Confluence• Coordinate all content for tarte.com/awakebeauty.com.• Partner with the Dev. team, QA team and Product to define requirements, specs and timelines for key projects and launches.• Created the work flow for for E-commerce Web Operations using Jira.• Started the companywide tarte.com promo/gratis program and continue to manage the operational piece of it.• Manage the operational piece of tarte.com influencer program.• Contributed and worked on the tarte.com re-platform.• Facilitated the TikTok Shop launch for Tarte Cosmetics• Worked on requirements and implementation of tarte.com new features and enhancements.
EDUCATION
Thomas Jefferson University
Bachelor of Science, Fashion Merchandising and Management
LIM College
Master's degree (MPS), Fashion Marketing
University of Arkansas Rome Center
Bachelor of Science (B.S.), Fashion Merchandising and Management
SKILLS
ABOUT ROMA DESAI
Experienced E-commerce & Social Commerce leader with a demonstrated history of working in the fashion and beauty industry. Skilled in Salesforce Commerce Cloud (SFRA),Shopify, Meta Shops, TikTok Shop, Magento, Jira, Confluence and Microsoft platforms. Strong well-rounded professional with a Master\'s degree focused in Fashion Marketing and Merchandising
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