Rolly Mariano

About Rolly Mariano

Go-to-Market Leader | Inventor of Growth & Customer Lifecycle Frameworks | AI Solution BuilderWith more than 24 years of experience at Microsoft, I am a seasoned leader in driving growth for cloud-based services and technology solutions. My marketing, sales and technical sales expertise and experience span all customer segments (from large Enterprise organizations to Small & Medium Businesses to Consumers), industries, and geographies, and covers global marketing strategy, go-to-market, marketing communications, and sales/customer success enablement.As a director of global product marketing, my current mission is to lead and work across teams to drive growth in revenue, customers, users, and adoption of Microsoft\'s Modern Work solutions (Microsoft 365, Microsoft Copilot, Microsoft Teams, Windows.) for small and medium businesses around the world. I am passionate about creating and executing customer-centric growth strategies that leverage data, insights, and AI/machine learning, and that align with Microsoft\'s mission to empower every person and organization on the planet to achieve more.

Experience

1. Director, Global Go-to-market (Gtm), Ai Business Solutions (Microsoft 365 Copilot, Copilot Studio)

   Microsoft

   Sep 2025 — Present · Redmond, WA, US

   I lead global go-to-market strategy for Microsoft 365 Copilot and Agents, targeting Corporate and SMB customers. This entails designing execution strategies to turn AI innovation into measurable customer and revenue impact, and driving data-driven, precision execution for Microsoft\'s AI Business Solutions across Microsoft sellers and partners.

Education

• Ateneo de Manila University

  Bachelor’s Degree, Economics, Honors Program

• Ateneo de Manila University

  Bachelor’s Degree, Management Engineering

• Ateneo Graduate School of Business

  MBA program

Skills

• Brand Management
• Marketing Strategy
• Creative Briefs
• Sales Enablement
• Program Launch
• Branding & Identity
• Readiness
• Customer Value Proposition
• Customer Engagement
• Online Marketing
• Field Marketing
• Integrated Marketing Communications Planning
• Customer Experience
• Product Management
• Scorecard Management
• Executive-Level Communication
• Customer Insight
• Digital Marketing
• Creative Writing
• Sales Process
• Customer Acquisition
• Web Content Writing
• Product Marketing
• Enterprise Marketing
• Video Games
• Messaging Development
• Channel Partners
• Field Enablement
• Multi-Media Marketing Campaigns
• Technology Marketing
• Brand Strategy
• Services Marketing
• Field Communications
• Go-to-Market Strategy
• Business Process Management
• Consumer Marketing
• Product Launch
• Partner Programs
• Multi-Channel Marketing
• Storytelling