Rollen Fernandes

Associate Graphic Designer @India On Track

Mumbai, MH, IN
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WORK HISTORY

May 2024 — Present

Associate Graphic Designer @India On Track

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Mumbai, IN

Redesigned NBA and LALIGA Academy Schools banners/standees using research-backed messaging, standardizing visuals across 120+ programs-Created modular Canva templates from Photoshop files, enabling ops teams to edit and export creatives 80% faster-Automated creative delivery by integrating Templated.io into the internal portal, allowing on-demand branded outputs-Designed subscription and payment UI screens for the Playright app, ensuring consistency and reusability without a design system-Built and iterated the prototype for the basketball competitions app, improving usability with stakeholder feedback-Led IOT FC matchday graphics and branding, launching a Mumbai-themed series and growing IG followers from 700 to interviews and audits to align messaging with marketing goals, improving clarity and relevance across assets-Trained non-design teams to use templates and wrote how-to guides, reducing bottlenecks and freeing up design resources.

EDUCATION

N/A

St. Xavier's College

Associate of Science - AS

2018 — 2021

R. D. National College

Bachelor of Arts - BA, Economics

ABOUT ROLLEN FERNANDES

Designer with 3+ years of experience helping brands create clear, high-impact…

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