Roli Aggarwal

About Roli Aggarwal

Roli is a Seasoned Business Leader with 16+ years of experience across Global and Indian Organizations in Fashion, Lifestyle and Real Estate Sectors. She most recently led the Watches & Wearables Business at Amazon India. Prior to this, she held Strategic Leadership roles with Emaar India, Flipkart and Aditya Birla Group companies, where she built deep expertise in owning P&L for complex multi-channel businesses, driving category and brand transformations, delivering sustained growth through long-term strategy and disciplined execution. She has been trusted repeatedly to lead high-impact turnarounds, build new businesses at scale, establish strong partnerships across internal and external stakeholder ecosystems, and build high-performance teams anchored in Ownership, Bias for Action and Customer Obsession. She holds an MBA from XLRI, Jamshedpur.Selected Awards & Recognition-• Designated as the Premiumization and DEI (Diversity, Equity & Inclusion) Champion for Amazon India Fashion (2024)• Certificate of Excellence from Amazon India Head for “Premiumization of India Watches Business” (2023)• Two time recipient of the “Pride Award” at Emaar India for outstanding Contribution to Business (2019, 2020)• Recognized at Global Level (Annual Emaar Rally – Dubai) for exceptional Contribution to Indian Business (2020)• Awarded “Rockstar Performer of the Year” at abof.com for far exceeding business goals (2017)• Recipient of Aditya Birla Value Certificates of ‘Commitment’ & ‘Passion’ (2014)• Batch Topper, Executive MBA, XLRI Jamshedpur (2013-14)

Experience

1. Sr Manager Category Management in Watches (L7 Category Leader Role)

   Amazon

   Jan 2023 — Present · Bengaluru, IN

   Led a team of 30+ professionals, including senior leaders and managers, to drive Top-line/ Bottom-line goals; Customer Acquisition, Experience and Retention; Seller and Vendor Leadership Alignment and Supply-Chain Excellence.Key Highlights at Amazon India:• Delivered Unprecedented Results: Gross Sales (+9% vs. goal;+20.5% Year on Year Growth (YoY), vs. a prior 3-year stagnant CAGR of +7%), Average Selling Price (+10% YoY), Contribution Margin (+552 bps YoY) and Operating Profit bps YoY), establishing Amazon as the #1 online marketplace in Watches (gained +50 bps Market Segment Share).• Restructured the Organization to drive sub-category focus: Branded Business grew at +15% YoY, Unbranded at +15.8% YoY and Smartwatches grew at +35.1% YoY.• Premiumization of Branded Business: In 2023 itself, Premium Brands delivered (+42% YoY, vs. expected CAGR of 20% over 2022-28) at an ASP of INR 10905 (~9X vs. category ASP). Refocused team’s efforts towards securing high-value selection from Premium Indian and International brands and backed it with elevated Customer Browse and Purchase Experience.• Introduced Structural Interventions across key Get Big and Get Fit levers: Fastrack Selection grew (+70% YoY), Regional in-stock improved (+569 bps YoY) and Pricing Parity stayed strong at 91.6% across brands and sellers. Improved Unit Economics by reducing Return Rate (fav 52 bps YoY), Seller Reimbursements (fav 267 bps YoY) and Ship COGS (fav bps YoY) enabled primarily through high-confidence supply-chain implementation.

Education

• XLRI Jamshedpur

  1 Year Executive Programme, Business Administration and Management, General

  2013 — 2014

• Mussoorie Public School

  ISC, Business/Commerce, General

  2000 — 2002

• Waverly High School

  CBSE, General Studies

  1991 — 2000

• Birla Institute of Management Technology (BIMTECH)

  PGDM (Retail & Marketing), Retail

  2006 — 2008

• Government College of Commerce and Business Administration, Sector 50, Chandigarh

  Bachelor of Commerce (Economics Hons.), Business/Managerial Economics

  2002 — 2005

Skills

• Trend
• Supply Chain Management
• Retail Buying
• Budget Process
• Inventory Management
• Textiles
• Fashion
• Trend Analysis
• Store Operations
• Team Management
• Retail
• Merchandising
• Management
• Sourcing
• Fashion Design
• Marketing Management
• Merchandise Planning
• Apparel
• Store Management
• Visual Merchandising
• Fashion Buying