Rolfe Auerbach

About Rolfe Auerbach

Rolfe Auerbach is an entertainment executive and brand integration pioneer with more than three decades of experience working at the intersection of Hollywood, advertising, and media. As CEO of Brand in Entertainment (BiE), he has built a global business focused on connecting brands with film, television, and music through strategic, story-driven partnerships that enhance both content and marketing impact. Since taking over Brand in Entertainment in 1996, Rolfe has expanded the company into an international operation collaborating with major studios, production companies, record labels, and advertising agencies worldwide. His work centers on integrating brands seamlessly into content, helping producers secure financing while enabling brands to engage audiences in authentic and meaningful ways. In addition to his work at BiE, Rolfe serves as Chairman of Dream State Studios, where he is actively developing and producing original content. Current projects include the feature films \"Tramps Like Us\" and \"Serpentine,\" as well as the upcoming streaming series \"The Anaretic Degree.\" Earlier in his career, Rolfe served as President and CEO of HP Media, where he led product integration initiatives for Fox Television Studios, working with major studios including Fox, Sony, MGM, Paramount, and Lionsgate. He also helped expand branded entertainment into the music industry, collaborating with leading labels such as Atlantic, RCA, Universal, and Sony Music. He began his career as Chairman and President of the Video Program Network (VPN), a nationally syndicated television network reaching 55 broadcast stations across the United States. Rolfe’s work has been recognized with multiple industry honors, including seven Telly Awards, five Vision Awards, and an Emmy nomination. Today, he continues to focus on bringing together storytelling and brand strategy in ways that reflect the evolving landscape of global entertainment.

Experience

1. CEO

   Brand In Entertainment

   Jan 1996 — Present · Los Angeles, CA, US

Education

• CCNY

  BA, Political Science

Skills

• Creative Strategy
• Marketing Communications
• Facebook
• Mobile Marketing
• Digital Media
• Television
• Blogging
• Lead Generation
• Customer Acquisition
• Media Planning
• Brand Development
• Advertising
• Email Marketing
• Social Media Marketing
• Interactive Marketing
• Online Advertising
• Media Buying
• Copywriting
• Affiliate Marketing
• Digital Strategy
• Online Marketing
• Content Development
• Web Marketing
• Creative Direction
• Digital Marketing
• Relationship Marketing
• Film Production
• Social Media
• Sem
• Social Marketing
• Entertainment
• Web Analytics
• Integrated Marketing
• New Media
• Entrepreneurship
• Sponsorship
• E-Commerce
• Brand Management
• Content Strategy
• Direct Marketing