Rianne Olde Keizer
Senior Crm Manager @Flix
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WORK HISTORY
Senior Crm Manager @Flix
Leading CRM campaigns (single send outs / broadcast emails / newsletters) in the new CRM Strategy & Communications team- Deciding which campaigns we will run for Flix globally to maximize CLV ( & on which channels, to which segments)- Monitoring campaign performance on key KPIs (incl. orders, NOI, CLV)- Defining A/B tests to improve performance in collaboration with our CRM CLV & Analytics team - Finding opportunities for scaling/efficiency and collaborate with CRM tech & automation teams to make it happen - Aligning with key stakeholders including cross-channel campaign team, Copywriter & Localization, Brand, Creative, Commercial Development, Greyhound and Kamil Koc teams
EDUCATION
Schulich School of Business - York University
Exchange
Tilburg University
Bachelor of Science (BSc), International Business Administration
Hult International Business School
Master's Degree, International Marketing
Lorentz Lyceum Arnhem
VWO (bilingual), Economics & Society
SKILLS
ABOUT RIANNE OLDE KEIZER
Data-driven digital marketing specialist with 7 years experience creating and promoting…
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