Roland Reaves
Sr Brand Manager, Media Partnerships @Procter & Gamble
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WORK HISTORY
Sr Brand Manager, Media Partnerships @Procter & Gamble
Cincinnati, OH, US
Led large-scale, culturally driven brand and media programs across digital, social, retail, and live platforms to accelerate trial, household penetration, brand awareness, and ROI at scale. Built commercial and partnership frameworks connecting P&G’s brands with priority audiences through festivals, HBCU initiatives, awards shows, sports, LGBTQ+ communities, and creator-led experiences. Partnered with Brand, Media, Insights, and Creative teams to translate business objectives into data-driven, audience-led campaigns, owning end-to-end go-to-market execution from creative briefing and targeting through launch, optimization, and performance reporting. Managed multimillion-dollar budgets and agency partners with strong governance, including product placement strategies across ad-free platforms that generated $8.1M in annual media value across 15 brands.
EDUCATION
North Carolina Central University
Bachelor of Business Administration (B.B.A.), Finance, Marketing
SKILLS
ABOUT ROLAND REAVES
Marketing Executive with over a decade of experience creating brand moments that people feel, not just see. My career has been built on shaping how brands show up in culture through experiences that spark emotion, build community, and drive measurable business impact.I’ve led large-scale activations and partnerships spanning music festivals, award shows, HBCU initiatives, and content integrations, authentically connecting brands to diverse audiences through cultural moments. My work blends creativity, strategy, and analytics to deepen engagement, expand reach, and deliver tangible ROI.I’m passionate about building meaningful connections between brands and consumers, developing strategies, negotiating partnerships, and executing global campaigns that merge innovation with cultural relevance. At my core, I believe the best marketing doesn’t just tell a story, it creates one that people want to be part of.
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