Rolando de Peña

About Rolando de Peña

I work at the intersection of product, strategy, and revenue, with 15+ years of experience guiding companies through critical growth decisions. My focus is building the business behind the product—defining how it delivers value, how it is monetized, and how it scales.I currently lead product and business model strategy at Microsoft, shaping how solutions for sales and marketing professionals—including emerging AI capabilities—deliver clear customer value and sustainable revenue. My work focuses on the commercial side of product: aligning innovation with pricing, packaging, and go-to-market strategy to drive measurable growth.Previously, I held leadership roles at Shopify, Nike, Cisco, and within Mexico’s financial sector, where I led cross-functional initiatives, advised senior leadership on growth decisions, and helped launch and scale offerings in global markets.I’m known as a collaborative partner and clear storyteller who brings teams together around complex decisions—connecting product, finance, and go-to-market perspectives to turn strategy into business impact.

Experience

1. Sr Manager, Product Strategy - Ai Business Solutions

   Microsoft

   Aug 2025 — Present · Seattle, WA, US

   I lead the product monetization strategy for solutions serving sales professionals and marketers at Microsoft. This includes defining the business model, pricing, packaging, and growth strategies, as well as evaluating product investments through both customer and business lenses—across our SaaS offerings and AI agents.

Education

• Schulich School of Business - York University

  Entrepreneurship / Leadership

  2009 — 2009

• RiskMathics Financial Institute

  Diploma - Credit Risk, Finance

  2014 — 2014

• Duke University - The Fuqua School of Business

  Master of Business Administration - Full time MBA, Concentration: Strategy / Certification: Data and Technology Management

  2016 — 2018

• Tecnológico de Monterrey

  Bachelor of Arts - BA, Finance

  2006 — 2011