Rolando Rodriguez

About Rolando Rodriguez

Award-winning creative visionary with more than 20 years of experience in Fragrance and Cosmetics impacting corporate performances by driving memorable branding, design engineering, and visual image creation for high-profile clients. Innovative strategist, developing and implementing cutting-edge solutions to strength marketing positioning for brands while helping clients to achieve sustainable business objectives. Dynamic leader, managing full life cycle creative workflows while motivating top performing teams to deliver on all targets and goals. Offering extensive knowledge and experience in advertising field, as well as broad understanding of printing, molding, and glass. Proven track record of overseeing exceptional product development and production in factories in France, Germany, South Korea, and China. Able to inspire others to go beyond the impossible and bring client brands to life. Fluent in Spanish. Areas of expertise include:Creative Development • Product Development • Brand Development/Management • Graphic Design/Advertising • Cost Reduction • Digital Marketing • Vendor Management • Budget Management • Process Implementation • Quality Control • Market Strategy Development/Deployment • Process Optimization • Team Leadership • Procurement • Logistics

Experience

1. Creative Director

   Parlux Ltd

   Jan 2005 — Present · Ft. Lauderdale, FL, US

   Creative DirectorDesign and develop successful designer and celebrity brand fragrances. Lead creative team of 5 in all aspects of production and brand development, including brand advertising, brand packaging, direct mail, web, pop, and TV ads. Steer engineering team of 6 on global scale to ensure all product development is in line with design vision and specifications. Drive growth in domestic and international markets by implementing targeted visual brand strategies to meet diverse consumer market sectors. Direct packaging and printing production. Oversee every brand Parlux licenses, including brand strategy development and deployment. Travel extensively for production management.

Education

• Miami Springs Senior High

  High School graduate

  1985 — 1988

Skills

• Layout
• Typography
• Corporate Identity
• Cosmetics
• Adobe Acrobat
• Beauty Industry
• Creative Direction
• Fragrance
• Logo Design
• Concept Development
• Pre-Press
• Mac
• Creative Management
• Product Development
• Indesign
• Image Manipulation
• Direct Mail
• Packaging Engineering
• Graphic Design
• Flash
• Personal Care
• Digital Photography
• Integrated Marketing
• Marketing
• Catalogs
• Branding
• Web Design
• Graphics
• Social Media Marketing
• Offset Printing
• Consumer Products
• Photoshop
• Brand Management
• Packaging
• Advertising
• Magazines
• Marketing Strategy
• Art Direction
• Marketing Communications
• Dreamweaver