Rolake Balogun

About Rolake Balogun

I build the systems, teams, and strategies that make them unstoppable.With over a decade of multichannel marketing leadership spanning Google, Blackstone, and AbbVie, I\'ve operated at the intersection of marketing strategy, operational excellence, and financial accountability. I\'ve led global campaigns reaching millions, eliminated millions in wasteful spend, and built automated systems that scale.At Google, I spearheaded the Gemini 3 AI Studio launch — shipping global communications within one hour of go-live while coaching a 17-person offshore marketing operations team. At Blackstone, I navigated a PE-backed portfolio through COVID, maintaining a 97% occupancy rate across 90 properties while cutting spend by $400K. At AbbVie, I drove a 20% revenue increase across five practices in just 90 days.I speak three languages fluently — marketing, technology, and finance. That rare combination means I can sit in a PE boardroom, lead a MarTech transformation, and coach a team to execute flawlessly — all in the same week.What I bring to the table: Marketing Automation & MarTech Transformation Private Equity & Executive Stakeholder Management Demand Generation & Pipeline Acceleration Cross-Functional Team Leadership Budget Ownership & ROI Optimization AI-Powered Campaign StrategyI\'m based in Houston, TX and open to opportunities. d••••••••@gmail.com

Experience

1. Program Management Lead - Ai Studios

   Google

   Mar 2023 — Present

   Recognized for showing \"incredible leadership\" and acting as a \"true partner\" in the launch of Gemini 3. Utilized \"deepGamma expertise\" and advanced problem-solving to execute a high-complexity campaign on \"extremely tight timelines,\" successfully shipping global communications within one hour of product go-live- Coaching a team of 17 offshore marketing operations team to develop complex email campaigns, workflows andprocesses, including issue analysis and resolution and support in marketing automation tool improvement project- Translate complex MarTech and production requirements into an optimal marketing management that meets businessobjectives and marketing strategy- Utilized data-driven insights and competitor research to create new SOPs for Google Workspace(GWS) and AI Studios that saw a 132% increase in GWS campaigns visibility and a 39% increase in AIS productivity and leading the integration of siloed regional activation process into one global single source provider, eliminating $2.3M in annual 3rd party vendor costs- Improved operational efficiency and launch execution by designing, optimizing, and implementing scalable intake-to-delivery processes and SOPs, and developing automated campaigns via Google’s internal platforms, increasing TAT by25–40%, launch velocity by 20%,and targeting precision by 15% QoQ- Reduced recurring launch-impacting errors by 90% by collaborating with engineering, data, and operations teams totriage and resolve workflow and platform issues-Conducting end-to-end QA, validation, and pre-launch checks, minimizing rollbacks and operational disruptions- Increased adoption of data-driven optimization strategies by 20% by presenting campaign analytics, dashboards, andactionable insights to stakeholders, informing strategic decisions and improving program performance

Education

• University of Illinois Urbana-Champaign

  Bachelor of Science - BS, Cell/Cellular and Molecular Biology

  2007 — 2010

• Columbia College Chicago

  B.A, Fashion Merchandising

  2010 — 2012