Abhay Rokade
PPC Executive | Performance Marketing | Google Ads | Meta Ads |
- Role
- Marketing Executive at SRV Media
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Abhay Rokade
I am a Digital Marketing Executive with 2 years of experience in lead nurturing, customer…
Experience
Marketing Executive
Jul 2023 — Present · Pune, IN
Managed lead nurturing campaigns through email, WhatsApp, and CRM tools to improve conversion rates- Coordinated with sales teams to track and optimize lead flow- Assisted in campaign reporting and analytics, monitoring KPIs such as open rates, CTR, and conversions- Supported the setup of basic Google Ads & Meta Ads campaigns during training and practice projects- Worked on audience segmentation, ad copy ideas, and landing page feedback to improve performance.Achievements- Helped improve lead-to-customer conversion rate by approx. 30% through nurturing activities- Completed Google Ads & Meta Ads certifications and applied learnings to practice campaigns- Recognized for strong analytical and detail-oriented approach to marketing data.
Education
Indian Institute of Technology, Roorkee
Executive Post Graduate Certification
Alumni Association of MES’ Abasaheb Garware College (AGC) Pune
Hsc
Savitribai Phule Pune University
Bachelor's degree
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