Robert A. Joseph

About Robert A. Joseph

Development and execution of short and long term marketing plansBuilt relationships with new clients and advertising agencies while maintaining current relationshipsNew Business DevelopmentProgram planning and execution of segmented customer marketing and communicationsManagement and tracking of budgets and spending in excess of $150 millionSpecialties-Competitive Insight -Benchmarking -Market Analysis -B2B Marketing and Sales -Digital Strategy -Go to Market Program Development and Execution -Program Financial Budgeting and Tracking -IT System Integration -Media Buying & Marketing Calendar Management -Agency and Media Relations -Merger Integration

Experience

1. Lead Coustomer Communications Manager

   Duke Energy Corporation

   Aug 2021 — Present · Charlotte, NC, US

   Manage customer communications for Builders & Developers, Large Business, Vegetation Management, ongoing Customer Connect Campaigns.Partner with the rates teams and Large Account Directors to execute rate communications to our LAM customers in all jurisdictions.Write and execute Ad hoc communications on a needs basis for the Builder Team based on issues uncovered in the market.Collaborate with the Builder Concierge team for the design strategy, including the launch of the Builder Portal for Electric and Gas side of the business.Create and execute ongoing campaigns for Optimization rollout, including web design, email communications, and reporting for the Landlord Experience, Business Experience and Builder PortalDesigned strategy for the Residential and Small Medium Business Digital Welcome Series while partnering with the Business Marketing team to address Product and Services team goals.Act as Channel Integrator for Storm Duty on a rotating basisManage Gig opportunities

Education

• University of Tennessee, Knoxville

  BS in Communications, Advertising, With a Minor in Business

  1998 — 2002

Skills

• Customer Service
• Training
• New Business Development
• Customer Relationship Management (Crm)
• Marketing
• Event Management
• Digital Strategy
• Budgets
• Community Outreach
• Strategic Communications
• Budgeting
• Project Management
• Project Planning
• Competitive Analysis
• Crm
• Account Management
• Silverpop
• Business Development
• Advertising
• Digital Marketing
• Agency Relations
• Sales
• Integrated Marketing
• Social Media
• Strategic Planning
• Market Research
• Customer Insight
• Marketing Communications
• Market Strategy
• Social Media Marketing
• Strategy
• Direct Marketing
• Salesforce.com
• Business-to-Business (B2b)
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Development
• Email Marketing
• B2b Marketing
• Brand Development