Archana R

About Archana R

I am a growth-focused digital marketing consultant and strategist with 15+ years of experience helping startups and agencies scale through data-driven marketing and full-funnel execution. My expertise lies in crafting high-performance strategies across SEO, paid media (Google Ads, Meta, DV360), social media, and email marketing to drive consistent revenue and user acquisition.I’ve worked with early-stage startups looking to establish market presence, as well as agencies managing multi-brand portfolios. In both cases, my strategies have resulted in higher ROI, lower acquisition costs, and stronger brand equity. From building scalable digital foundations to optimizing campaign performance, I bring a mix of agility, technical depth, and business insight.As a consultant, I’ve partnered with companies across domains—e-commerce, SaaS, tech, B2B, and D2C—helping them align marketing execution with business goals. Whether it\'s refining GTM strategy, improving funnel efficiency, or launching high-impact growth campaigns, I focus on outcomes that move the needle.Core strengths:Full-funnel strategy: awareness to conversion with measurable ROIPerformance marketing: PPC, retargeting, smart bidding, and attribution modelingAdvanced SEO: technical, content, and international optimizationEmail & automation: lifecycle campaigns that convert and retain usersCross-functional collaboration: integrating design, dev, and sales for unified executionStrategic consulting: helping founders and agency leaders build systems that scaleWhat differentiates me is not just execution, but strategic clarity. I turn fragmented marketing efforts into unified growth engines, using a data-first approach and hands-on leadership.I’m especially passionate about working with agile teams who value experimentation, speed, and long-term thinking. If you\'re a startup or agency looking to strengthen your digital backbone and accelerate growth, let’s connect.

Experience

1. Digital Growth Strategist

   RCV Technologies

   Aug 2023 — Present · US

   My core expertise includes:Full-Funnel Digital Strategy: I craft end-to-end marketing plans—integrating SEO, PPC (Google, Meta, DV360), email workflows, and remarketing—to generate consistent lead flow and boost ROI.Localized Campaign Execution: I’ve worked closely with clients across the U.S. to launch geo-targeted campaigns tailored to regional behaviors, customer intent, and niche markets.Agile for Small Teams: I understand the unique challenges of smaller teams. I prioritize lean strategies, fast testing cycles, and plug-and-play execution that delivers measurable traction without heavy overhead.Platform Mastery: Hands-on with Google Ads, Meta Ads, DV360, GA4, SEMrush, HubSpot, and Mailchimp—enabling real-time performance tracking and strategy adjustments.Strategic Consulting: Beyond execution, I’ve supported agencies and solo founders as a digital advisor—auditing existing efforts, identifying gaps, and turning underperforming channels into reliable revenue engines.Key Outcomes Delivered:Helped a California-based wellness brand reduce ad spend waste by 42% while doubling qualified leads in 4 months.Built a complete digital growth system for a Texas legal services startup—resulting in a 3x increase in monthly inbound inquiries.Supported multiple creative agencies in reengineering their paid media offerings, leading to improved client retention and upsell revenue.

Education

• Delhi University

  Bachelor's degree, Development Economics and International Development

  2003 — 2008