Jeff Rohrer
Vice President of Marketing and Communications @TO Live
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WORK HISTORY
Vice President of Marketing and Communications @TO Live
Toronto, ON, CA
Responsible for omnichannel marketing and ticketing strategy of performing arts productions, community classes and exhibitions • Led a digital transformation project to consolidate 4 websites and digital properties to provide an engaging experience for users to discover hundreds of events at any point in time. • Led the development and implementation of a new brand and creative identity. • Built a team to deliver a content marketing strategy focused on storytelling through videos, explainers, blogs and artist profiles shared on digital channels. • Active participant in Inclusion, Diversity, Equity and Access Committee including leading staff diversity survey and action plan reporting
EDUCATION
Wilfrid Laurier University
BA
SKILLS
ABOUT JEFF ROHRER
Jeff Rohrer is a dynamic and creative arts and culture executive who is known for transforming marketing practices to be relevant for today’s digital world. He is responsible for omnichannel marketing strategy for TO Live, one of Canada’s largest multi-arts organizations, operating three iconic venues: Meridian Hall, St. Lawrence Centre for the Arts, and Meridian Arts Centre. Jeff has built a team to deliver a best-in-class content marketing strategy focused on telling artists’ stories through engaging videos, blogs, explainers. He is actively involved in Inclusion, Diversity, Equity and Access initiatives including leading TO Live’s first ever staff diversity survey.
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