Rohit Tota
- Role
- User Experience Designer at Meijer
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Rohit Tota
Hey there, fellow LinkedIn user! As a UX/UI designer with experience in designing…
Experience
User Experience Designer
Aug 2021 — Present
Designed a completely new customer loyalty program from discovery to implementation through an iterative process collaborating with designers, project managers, developers, and business analysts to create effective prototypes and designs that are being used by millions of users on web, mobile web, and app platforms. Designs supported by KPIs and quality metrics to demonstrate a significant increase in user engagement.* Communicated with stakeholders and business users to understand UX/UI requirements. Utilized and improved the design system, ensuring that designs follow best practices (WCAG 2.1 compliant) and exemplify a cohesive design theme based on Meijer’s business values and user personas.* Lead backlog refinement and other agile meetings to help Agile development teams understand the UI design for successful implementation. Skilled in overseeing extensive design initiatives and adept at effectively managing competing priorities with product and engineering teams.* Designed user flows for multiple features (new header, coupons, icon creation, header & navigation, mperks loyalty, chatbot, animations) which were then validated with user testing research to produce high-fidelity wireframes that exceeded both business and consumer objectives.
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