Rohit S.

About Rohit S.

I am a performance marketing professional with over 8 years of experience in running high-impact campaigns on Google Ads, Meta Ads, and LinkedIn Ads. I specialize in helping brands in Real Estate, BFSI, and Healthcare generate quality leads and achieve measurable business growth.Over the years, I have worked with leading developers, BFSI brands, and healthcare companies, managing large advertising budgets and delivering strong returns. My approach combines clear strategy, targeted execution, and accurate tracking to ensure every marketing rupee is spent effectively.Key Highlights- Managed multi-crore advertising budgets while reducing cost per lead and improving conversion rates- Generated thousands of qualified leads using full-funnel digital campaigns- Designed and executed micro-market targeting strategies to reach the right audience at the right time- Set up advanced tracking tools including CAPI, GA4, and Enhanced Conversions to measure campaign performance accurately- Partnered with top industry brands to exceed lead generation and sales targetsSkills & Strengths- Planning and executing performance marketing campaigns- Optimizing ads across Google, Meta, and LinkedIn for better ROI- Creating lead generation funnels that convert prospects into customers- Using CRM data and analytics to improve marketing outcomes- Running location-specific and hyperlocal campaigns for higher relevanceI am passionate about helping businesses turn marketing investments into real growth. By blending data insights with creative messaging, I ensure campaigns not only reach the right people but also inspire them to take action.

Experience

1. International Marketing Manager

   Hungama

   Sep 2025 — Present · Mumbai, IN

   Own end-to-end performance marketing execution across paid and affiliate channels• Manage and optimize high-budget campaigns with strict CPL and ROI targets• Act as a single point of accountability for campaign spending, partner performance, and delivery• Drive lead quality improvements through targeting, funnel analysis, and remarketing• Track daily performance metrics and optimize campaigns to meet business KPIs

Education

• MICA | The School of Ideas

  Advanced Certificate in Digital Marketing and Communications , Digital Communication and Media/Multimedia

• Pillai institute of management and research

  Master of Business Administration (MBA), Marketing

  2015 — 2017

• Bhavna trust junior and degree college of commerce and science

  Bachelor of Science (BSc), Information Technology

  2010 — 2013