Rohit Roy

Amazon Ads | MBA | PMP® | LSS GB

Role
Risk Specialist Peg at Amazon
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers

About Rohit Roy

Results-driven Risk & Program Specialist (PMP®, Lean Six Sigma Green Belt) with 7+ years turning complex compliance challenges into scalable, data-backed products in the OPEX and Risk-tech space.My work focuses on three core areas: Compliance Automation - building systems that streamline partner vetting, violation tracking, and remediation workflows; Risk Management - implementing data-driven controls that protect revenue while maintaining program integrity; and Product Development - leading end-to-end delivery of tools that turn manual processes into scalable solutions.In 2025 I built and launched a centralized compliance management platform, unifying compliance tracking for 8.7k+ partners, trimming 2.5–3 hours of weekly manual work and cutting status-update latency from 7 days to under 24 hours with 100% week-one adoption. I also upgraded an automated website screening system with a few-shot machine learning model that lifted classification accuracy from 54.5% to 90%+ and shrank manual webpage review from 15 minutes to 2.2 minutes. Through strategic enforcement programs, I cleared a 55-case backlog, actioned 50 high-risk partners, and de-risked $16.5M in annual revenue while preserving $4.5M from remediated partners.Earlier, pre-2025, I launched the foundational website screening tool to automate compliance checks, drove partner education cohorts to 16% and 43% conversion rates, boosted partners\' advertising spend 237% with a 133% rise in impressions, and delivered a Amazon Ads directory-enablement program that generated $31.5M at a 55% conversion rate.I thrive at the intersection of risk, compliance and product design, turning ambiguity into audit-ready solutions that unlock growth. Let\'s connect to share insights on risk technology, program strategy and data-led transformation.

Experience

  1. Risk Specialist Peg

    Amazon

    Mar 2025 — Present · Bengaluru, IN

    I lead end-to-end development of compliance automation systems streamlining partner risk management across 8.7k+ partners in Amazon Ads.I built and launched a centralized compliance platform that replaced 3 legacy systems and automated violation tracking, remediation workflows, and status updates. The platform eliminated manual data-entry across 44 touchpoints, reduced status-update latency from 7 days to under 24 hours, and saved 2.5-3 hours weekly. Through UAT with 14 test scenarios and resolution of 15 critical blockers, I achieved 100% user-adoption in week one.I own the roadmap for an AI-powered website screening system automating partner verification and classification. I enhanced the ML model using few-shot learning, lifting accuracy from 54.5% to 90%+, and secured legal approval for crawler architecture supporting executive automation goals. The system reduced manual review from 15 minutes to 2.2 minutes per site and integrated with onboarding workflows, achieving 94-96% accuracy across 199 production cases.Beyond product development, I lead enforcement programs balancing compliance with revenue protection. I cleared a 55-case backlog one month ahead of schedule, processed 50 high-risk partners, and protected $16.5M in annual revenue. My risk-based approach preserved $4.5M from remediated partners while maintaining program integrity, and I managed high-visibility audits including a time-sensitive review of 231 partners for awards programs.I spearheaded launch of a centralized restriction management system replacing legacy spreadsheet tracking with programmatic API access. I led migration of 513 partner records, executed 34 test cases across 5 areas, and created documentation including SOPs that drove sustained adoption.Through cross-functional collaboration, I establish governance frameworks that continuously strengthen partner-risk management and drive sustainable growth.

Education

  • Army Institute of Management, Kolkata

    Master of Business Administration - MBA, Finance (Major) & Operations (Minor)

    2018 — 2020

  • Institute of Engineering & Management, Kolkata

    Bachelor of Business Administration - BBA, Business Administration

    2013 — 2016

  • St. Xavier's Institution, Panihati

    Middle School, General

    1998 — 2011

  • St. Xavier's Institution, Panihati

    High School, Commerce

    2011 — 2013

  • Symbiosis Centre for Distance Learning

    Post Graduate Diploma in Supply Chain Management - PGDSCM, Supply Chain Management

    2017 — 2019

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Rohit Roy — Risk Specialist Peg at Amazon in Bengaluru, KA, IN | Unifers