Rohit Paramel

About Rohit Paramel

Retention-focused marketer with 6+ years of experience driving lifecycle growth for consumer-first brands. I specialize in building and scaling high-impact CRM and retention strategies across email, push, SMS, WhatsApp, and in-app messaging to drive engagement, reduce churn, and maximize CLTV.Over the years, I’ve owned end-to-end retention metrics across multiple touchpoints: combining CRM automation, performance marketing levers, web and app merchandising strategies, and deep consumer research to build journeys that convert and retain. I enjoy working at the intersection of data and behavior: identifying key drop-offs, barriers, and motivations, then crafting journeys that speak directly to consumer intent.I\'m proficient in tools like WebEngage, Clevertap, Amplitude, Google Analytics, Tableau, Stripo, Branch, and more. I\'ve also worked hands-on with Shopify and BigCommerce to build commerce-focused experiences that are fast, frictionless, and conversion-ready.My career began as a product marketer at a fast-growing startup, which shaped my operator mindset early on. Since then, I’ve led cross-functional projects, designed full-funnel CRM programs, and worked closely with tech, product, creative, and growth teams to deliver both quick wins and compounding retention gains.Backed by an MBA in Marketing from Delhi Technological University (Batch of 2019), I thrive in fast-paced, impact-driven teams and am always looking to push the boundaries of what retention can do for brand love and business growth.Let’s connect if you’re building something meaningful and care deeply about your customers.

Experience

1. Marketing

   Zolve

   Sep 2025 — Present · Bengaluru, IN

   Scaling CRM and Retention

Education

• Delhi School Of Management, Delhi Technological University

  Master of Business Administration - MBA, Marketing

  2017 — 2019

• University of Calicut

  Bachelor of Technology - BTech, Production Engineering

  2012 — 2016