Rohit Nelli

About Rohit Nelli

Marketing leader with 14+ years of experience, including a decade at Amazon, building marketing teams and strategies from the ground up across global marketplaces, across retail, fintech, and e-commerce. Currently lead Product Marketing and GTM strategy for Amazon’s Selling Partner Communities, leading a large team of marketing specialists, owning end-to-end lifecycle marketing, demand generation, and flagship event strategy to drive adoption and engagement for seller-facing products. Previously led marketing for Amazon Private Brands Pets, scaling the business 3X through customer acquisition and retention programs, and launched Amazon Pay India’s external payments business from inception, driving rapid market expansion and preference. Thrive in ambiguous, zero-to-one environments. I specialize in turning ambiguity into action—building from the ground up, with a consistent record of inventing and scaling mechanisms that simplify complexity, accelerate growth, and deliver results and business impact.

Experience

1. Sr Manager, Head of Marketing - Selling Partner Communities, Amazon

   Amazon

   Oct 2021 — Present · Seattle, WA, US

   Global Marketing Leader, Product Marketing for Selling Partner Communities (SPC), Amazon.Key Responsibilities include- Built and scaled the global marketing team for Selling Partner Communities from the ground up, leading specialists across Product Marketing, Digital Marketing, Social Media, Events, and Demand Generation- Own end-to-end GTM and lifecycle marketing strategy for seller-facing products like Seller Forums and Seller News, driving awareness, adoption, engagement, and retention over 10+ global regions- Lead event marketing for Amazon Accelerate, Amazon’s flagship seller conference, managing both in-person and virtual experiences to expand seller engagement globally- Led the development of AI-based marketing applications to enhance operational efficiency, resulting in measurable cost and time savings- Leading social media and digital marketing strategy and investments, including channel mix strategy and optimization across Advertising, Search, and Display- Partner cross-functionally with product, tech, and business teams to translate seller needs into marketing programs that deliver measurable results.

Education

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA, Marketing

• Birla Institute of Technology and Science, Pilani

  Bachelor's degree

Skills

• Supply Chain Management
• Marketing Research
• Fmcg
• Marketing
• Product Management
• Customer Insight
• Management
• Business Analytics
• Business Analysis
• Market Research
• Competitive Analysis
• Analysis
• Selling
• Team Management
• Brand Development
• Segmentation
• Multi-Channel Marketing
• Business Strategy
• Business Development
• Digital Marketing
• Integrated Marketing
• Strategy
• Trade Marketing
• Brand Management
• Leadership
• Marketing Strategy
• Retail Category Management
• Marketing Management
• Market Analysis
• Sales
• Customer Service