Rohit Kumar
I Help Reduce CAC & Scale Revenue. Scaled two biz from 0 to $20M+. Follow to get my Actionable Ideas(no gyan) on Digital Marketing & Growth | IIM Bangalore Alumnus
- Role
- Course Cracking Performance Marketing Interviews at Dojo Growth Labs
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rohit Kumar
Me in 10 secs- I\'ve been a basketball player, model, and software engineer- Scaled two biz from 0 to $20M+ in Ed-Tech & Health-Tech sector- Athlete at heart. Love to grapple(jiu- jitsu). Believe in warrior ethos: embrace the suck.Me in timeline:2023 - now- Helping brands to reduce cac and scale revenue20••••23- Scaled Sugarfit from 0 to ~20M$ ARR with CM2+(incubated startup within cult.fit)20••••21- In these 4 years, I have helped Edutech businesses scale in their 0 to 1 journey- Majority of my stint was heading Digital Marketing at Cuemath, an EdTech startup backed by Alphabet\'s CapitalG and Sequoia- I primarily looked into growth through user acquisition from paid and organic mediums that helped 5x growth in those formative years. 20••••17- I did my MBA from the Indian Institute of Management Bangalore with a specialization in marketing and product growth.20••••15- I worked at Samsung as a software engineer. Created video calling feature for various smartphones/tabs.Outside work, you can find me grappling or kickboxing. Weekly, I also share my insights on Digital Marketing & Growth on Linkedin. Do check out my posts to know more. If you want to discuss more, drop me an email at Hey, no rush on this, but if at any point you feel like you need some resources on how to CRACK PERFORMANCE MARKETING INTERVIEWS, then I’ve put together a paid course that might help. It’s designed to cover case studies, problem statements, and assignments asked during interviews. It comes with a 100% Refund Policy. Link: Growth marketingDigital MarketingPerformance MarketingProduct GrowthSearch Engine Marketing (SEM)Display AdsDiscovery AdsFacebook AdsConversion Rate Optimization (CRO)Growth HackingVirality/WOM
Experience
Course Cracking Performance Marketing Interviews
Oct 2024 — Present
Hey, no rush on this, but if at any point you feel like you need some resources on how to CRACK PERFORMANCE MARKETING INTERVIEWS, then I’ve put together a paid course that might help. It’s designed to cover case studies, problem statements, and assignments asked during interviews. It comes with a 100% Refund Policy.Just wanted to let you know it’s available whenever you’re ready.
Education
Indian Institute of Management, Bangalore
Post Graduate Programme in Management
2015 — 2017
Netaji Subhas Institute of Technology
Bachelor of Engineering (B.E.)
2008 — 2012
Skills
- Advertising
- Brand Management
- Data Analysis
- Business Strategy
- Android Development
- C
- People Skills
- Team Management
- Negotiation
- Marketing
- Public Speaking
- Event Management
- Consumer Behaviour
- Microsoft Excel
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