Rohithari Rajan

About Rohithari Rajan

Rohit is Director, Go-to-Market strategy and ops for India at Google. He was earlier chief executive officer at Nicobar, a relaxed, urban lifestyle brand with a modern Indian design signature.Rohit previously headed the global dine-out businesses at Zomato, including ad sales, Zomato Gold, and reservations. Prior to joining Zomato, Rohit led Egon Zehnder’s Digital practice in the Asia Pacific, and the firm’s Consumer, Retail and Media practice in India. Prior to this, Rohit was a Principal in the New Delhi office of the international consulting firm Bain & Company, where he advised clients across consumer products, private equity, telecom, and industrial goods in organizational and growth strategy, go-to-market strategy, and new business development. Rohit spent six years at Hindustan Unilever, where he helped set up Shakti, a business initiative that doubled Unilever\'s direct reach in rural India. As a rural business specialist, he also worked with the United Nations Development Program in New York, developing a toolkit for pro-poor business models to deliver development goods in low-income regions, and helping the UNDP formulate its strategy for private sector engagement. Rohit is an MBA from the Indian Institute of Management Ahmedabad, and studied economics at Delhi University. He writes frequently on business development in emerging markets, with contributions covering leading business & academic publications, corporate forums, and a Harvard Business School case study. He is also the author of two short novels, Party to a Crime, and IIM-Ganjdundwara, a short novel based in rural India.

Experience

1. Director, Go to Market Strategy and Operations, India

   Google

   Oct 2022 — Present · Gurugram, IN

Education

• Hindu College, Delhi University

  BA Honours, Economics

  1996 — 1999

• The Air Force School (TAFS), Delhi

  High school, Science

  1990 — 1996

• Indian Institute of Management Ahmedabad

  MBA

  1999 — 2001

• Delhi University

  BA (Hon), Economics

  1996 — 1999

Skills

• Business Development
• Management Consulting
• Market Entry
• Strategy
• Consumer Products
• Business Strategy
• Go-to-Market Strategy
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