Rohith Vasudevan

About Rohith Vasudevan

Proficiency in middle and lower funnel campaigns, especially Lead Gen, with a primary…

Experience

1. Performance Marketing Lead

   Tuskmelon

   Mar 2023 — Present · Chennai, IN

   Develop and execute digital marketing strategies across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, and content marketing.• Conduct market research and competitor analysis to identify trends, insights, and opportunities for optimization and growth.• Plan and execute SEO strategies to improve organic search rankings, increase website traffic, and drive conversions. Optimize website content, meta tags, and keywords to improve visibility on search engines.• Create and manage paid advertising campaigns, including Google Ads, social media ads, and display advertising. Monitor campaign performance, adjust bids, and optimize ads for maximum return on investment (ROI).• Manage social media platforms and develop engaging content to increase brand awareness, drive user engagement, and grow social media following. Monitor social media trends and implement strategies to stay ahead of the curve.• Implement email marketing campaigns, including creating and segmenting email lists, designing email templates, and tracking campaign performance metrics.• Analyse data and generate regular reports on campaign performance, website analytics, and key performance indicators (KPIs). Use insights to identify areas for improvement and make data-driven recommendations.• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure consistent brand messaging and optimize user experience.• Stay up-to-date with industry trends, digital marketing best practices, and emerging technologies. Continuously learn and explore new digital marketing tools and strategies to drive innovation and effectiveness.•Create and maintain Amazon listings. Run Amazon campaigns to further boost sales. Improve product ranking by optimising the product page for SEO. Improve product listing through technically optimised A+ content and Amazon Brand Store.