Rohith Surendran
Bajaj Auto| IIM Udaipur’22 | Co-Founder & CMO | Led AI ML-based EdTech Startup to Strategic Acquisition | Growth Marketing & Innovation Leader
- Role
- Area Sales Manager at Bajaj Auto Ltd
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rohith Surendran
A results-driven professional with extensive experience in sales, marketing, and digital transformation, consistently delivering impactful results. As Area Sales Manager at Bajaj Auto, he successfully expanded district penetration from 16% to 30% in under 8 months and increased retail sales by 178% through strategic market engagement and network expansion.In his role as Product Manager for Bajaj’s Digital Transformation, he optimized customer journeys, led digital lead generation, and migrated systems to a cloud-based LMS, boosting sales performance.As Co-Founder and CMO of an AI-based EdTech startup, that was strategically acquired by EDYUGAM PVT. LTD. He drove growth strategies, secured key clients, and earned recognition as a Top 15 emerging startup by THE GAIN Global Accelerator.With an MBA from IIM Udaipur (Top 5%) and a B.Tech from College of Engineering Trivandrum, he blends technical expertise with strategic business acumen.
Experience
Area Sales Manager
Jun 2023 — Present · Bangalore Urban, IN
Commercial Vehicles- Karnataka and Goa-Expanded retailer network -Boosted penetration in key districts-Increased AVPM by 56%-Reduction of Inventory through ABC and FMS analysis t-Enabled the Distributor in Hubli to achieve a record-high contribution of 178% in 5 districts-Grew new premium product segment-Bajaj Genuine Oil 40% YoY -Set Capability Development KPIs to track and review distributor health
Education
Indian Institute of Management Udaipur
Master of Business Administration - MBA- General Management, Marketing and Strategy
2020 — 2022
College of Engineering Trivandrum
Bachelor of Technology - BTech, Mechanical Engineering
Kendriya Vidyalaya
Computer Science
2001 — 2014
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