Rohith Reddipalli
ProdMan @ Nazara\'s OpenPlay | Driving Customer Engagement & Revenue in Digital Consumer Products | Ex-EA, Tata Capital, Robosoft
- Role
- Product Manager at Openplay Technologies
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Rohith Reddipalli
Product Manager with over 6 years of experience driving end-to-end product planning & …
Experience
Product Manager
Jan 2024 — Present · Hyderabad, IN
Spearheaded the development and optimization of key product features - Meta layers & placement in core game loops, happy hours, liquidity nudges, FTUJs and instant cash conversion mechanisms through gamification techniques, driving increased user engagement by 22% and retention by 18%. • Designed complete event telemetry frameworks to track real-time user behaviour, feature adoption, funnel drop-offs, and player segmentation; followed data-driven decision-making. • Led product analytics and experimentation, translating telemetry data into actionable insights; collaborated with Data & BI teams to A/B test meta layer in game loop feature improving daily games played by 8% and bonus redemption by 34%. • Applied strategic product frameworks including North Star Metric alignment, RICE scoring for roadmap prioritization, Hooked Model for habit loops, and Design Thinking for problem-first solution — helped to improve ARPU by around 16%. • Conducted in-depth market research and competitor benchmarking across 10+ competitors to identify feature gaps, best practices, and innovation opportunities — directly influencing roadmap priorities.• Optimized First-Time User Experience by collaborating with design and UX to improve new player on-boarding flows, driving stronger D1 and D7 retention across both high-value and casual users.• Innovated a Nudge feature to address liquidity issue identified through customer feedback loops which is projected to increase the games played in the ecosystem by 12%. • Managed a cross-functional team of 15 with design, engineering, QA, marketing, and Support to ensure timely and quality delivery of features with clear documentation, sprint planning, and stakeholder alignment.
Education
Christ University, Bangalore
Master of Business Administration - MBA, Marketing
2019 — 2021
SRM IST Chennai
BTech - Bachelor of Technology, Electrical, Electronics and Communications Engineering
2013 — 2017
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