Rohith B S
Lead Product Designer at Publicis Groupe | UX Strategy, Al-Powered Experiences & Vibe Coding | Enterprise, SaaS, ERP & CRM | Banking, Finance, HealthTech & EdTech | IIT Delhi | HFI CUA™ | MVA
- Role
- Product Design, Lead at Publicis Sapient
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Rohith B S
My focus is on steering product design through the intersection of creativity and user-centered research. Our team works tirelessly to translate complex user needs into seamless digital experiences, blending robust UX research with effective design management. The drive to innovate and the commitment to excellence have been constant shaping strategic thinking and enabling the creation of AI-powered experiences that are both intuitive and impactful.My journey in the design world has been marked by a dedication to crafting interfaces that resonate with users and align with broader product strategy and business outcomes. I’m particularly passionate about leveraging emerging technologies, including AI, to design adaptive, intelligent systems that elevate user engagement and deliver measurable value. With a Master of Visual Arts and multiple certifications, including HFI-Certified Usability Analyst, I bring a blend of academic rigor and practical expertise to the evolving challenges of digital strategy. At the core of my professional ethos is a commitment to raising design standards, driving strategy-led innovation, and fostering collaborative environments where teams are empowered to build meaningful, AI-enhanced experiences.
Experience
Product Design, Lead
Feb 2025 — Present · Bangalore Urban, IN
Hands-on leadership experience guiding design strategy, user research, and product execution. I focus on building seamless, engaging experiences that balance user needs with business objectives. I thrive in collaborative environments and am driven by continuous improvement, innovation, and measurable outcomes.Currently working on ADCB (Abu Dhabi Commercial Bank), where I lead the design of the end-to-end onboarding journey and payment flows, ensuring secure, intuitive, and frictionless digital banking experiences.In parallel, I contributed to an internal Innovation Lab initiative focused on AI-driven solutions, driving innovative concepts, intelligent automation, enhanced user personalization, and rapid prototyping to enhance digital products and explore new opportunities.
Education
K S I C Mysore Silk
Bachelor of Fine Arts, Fine/Studio Arts, General
Arena Animation
DAE - Diploma in Animation Engineering, Web Designing & Multimedia
2008 — 2011
Karnataka State Open University (KSOU), Mysuru
Bachelor of Fine Arts - BFA, Design and Applied Arts
2009 — 2011
Human Factors International (HFI)
CUA - Certified Usability Analyst
Karnataka State Open University (KSOU), Mysuru
Master of Visual Arts, Design and Visual Communications
2012 — 2014
K S I C Mysore Silk
MVA, Visual Arts
Arena Multimedia
Degree of Access to University Studies, Animation, Interactive Technology, Video Graphics and Special Effects
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