Rohit Sharma

About Rohit Sharma

Marketing and GTM leader with 20 years of experience driving growth across the eGift Card, Prepaid Card, Loyalty, and RewardsTech ecosystem. I specialize in building scalable marketing operations, architecting CRM and automation frameworks, and executing GTM strategies that accelerate enterprise adoption and revenue velocity.My work focuses on demand generation, product marketing, partner enablement, customer lifecycle design, and analytics-led decision-making. I’ve led CRM transformations for 100+ users nationally, built RevOps structures, and delivered high-impact digital and festive campaigns that consistently increased conversion, retention, and share-of-wallet. I’ve led initiatives that built multi-Million GMVs, expanded distribution channels, and created partnerships with leading banks, fintechs, and aggregators.I integrate strategy with execution—designing GTM playbooks, optimizing martech stacks, and aligning sales, marketing, and partnerships to create predictable, scalable growth engines. My background across BFSI, Fintech, Corporate Gifting, and Loyalty Program ecosystems gives me a strong cross-industry view of customer behavior, enterprise buying patterns, and channel dynamics.I thrive at the intersection of marketing strategy, technology, and operations—driving measurable outcomes, not marketing noise.Core Expertise:eGift Vouchers | Prepaid Cards | Marketing Operations | GTM Strategy | RevOps | Strategic Partnerships | CRM & Automation | Channel Growth | Loyalty Programs

Experience

1. Head of Marketing

   Rewardkart Technologies International Pvt Ltd

   Jan 2024 — Present · Mumbai, IN

   Driving strategic marketing initiatives to position Rewardkart as a leader in reward fulfillment, corporate gifting, loyalty programs, and digital rewards.Key Achievements:Spearheaded B2B marketing and GTM strategies, leading to increased client acquisition and brand recognition.Established a rewards marketplace & white labeled solution with differentiated offerings, enhancing customer engagement.Led SEO and digital marketing efforts, boosting organic traffic and improving lead conversion rates.Established strategic partnerships, expanding market reach and revenue streams.Optimized marketing automation and CRM systems, streamlining operations for enhanced efficiency.Driving B2B partnerships and digital marketing initiatives for customer acquisition.

Education

• Bhartiya Vidyapeeth Bal Bharti School, Agra

  Senior Secondary, Computers & Medical

  1997 — 2000

• Dr. B. R. Ambedkar University, Agra

  Bachelor in Computer Applications, Computer Science

  2000 — 2003

• Indian Institute of Management Rohtak

  Strategic Management, Strategic Management

• SPJIMR SP Jain Institute of Management & Research

  Big Data Analytics, Business Analysis

• Narsee Monjee Institute of Management Studies, Mumbai

  PGDBM, Business Administration and Management, General

  2010 — 2012