Rohit Aman

About Rohit Aman

I’m a marketing professional with 3.5+ years of experience building and scaling brands, categories, and performance marketing initiatives across South Asia. At Asian Paints, I have led mandates across India, Bangladesh, Nepal, and Sri Lanka, driving growth in competitive markets and managing categories like waterproofing, decorative paints, and undercoats.What defines my approach is the ability to blend creativity with analytics:a) Category Growth with P&L Impact: Delivered ambitious sales goals through innovation, portfolio expansion, and go-to-market execution.b) Performance Marketing & ROI: Designed and optimized digital campaigns that improved CAC-LTV ratios, scaled acquisition funnels, and built measurable ROI for sustained growth.c) Brand Strategy & Development: Spearheaded packaging redesigns, ingredient marketing (e.g, European Colour Guard, 10-12 year warranty), and consumer research to strengthen brand recall and competitive differentiation.d) Cross-Functional Leadership: Partnered with R&D, sales, and external agencies to deliver high-impact marketing programs on time and at scale.I thrive at the intersection of brand storytelling and performance-driven marketing, where consumer insights meet measurable results.

Experience

1. Marketing Manager

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   Nov 2025 — Present · Mumbai, IN

Education

• Indian Institute of Management Bangalore

  Master of Business Administration - MBA

• Cochin University of Science and Technology

  Bachelor of Technology - B. Tech, Civil Engineering

• Visvesvaraya National Institute of Technology

  Master of Technology - M. Tech, Construction Management