Rohit Ahuja
Ad tech | GTM | Integrated Marketing | Content Strategy | Media Strategy | Business Strategy | Data Storytelling | Programmatic | Brand Strategy
- Role
- General Manager Strategy at Initiative
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rohit Ahuja
I am an Integrated Marketing & Strategy Leader with 17+ years of experience bridging the…
Experience
General Manager Strategy
May 2023 — Present · Gurugram, IN
Spearhead Media Strategy for a diverse portfolio of clients, ensuring the development of differentiated and targeted campaign media plans to reach the right audiences effectively.• Lead high-level upstream projects, introducing innovative thinking and targeting approaches to enhance media effectiveness and drive superior campaign performance.• Develop comprehensive Audience Journey Maps and Playbooks, providing in-depth insights into audience behavior and media touchpoints, resulting in optimized targeting strategies and enhanced engagement.• Play a pivotal role in identifying and capitalizing on new monetization streams, contributing to revenue growth and business development efforts.• Collaborate closely with Global Strategy teams to develop and implement strategic frameworks, aligning media strategies with overarching business objectives and market trends.• Foster strong, trust-based relationships with key stakeholders to ensure alignment and collaboration.¬
Education
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor of Engineering (B.E.), Electronics & Communication
2002 — 2006
EMPI Business School
PGP-AdCoM, Advertising, Marketing & Communication
2007 — 2009
Indian Institute of Technology, Delhi
Executive MBA, Project Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.