Rohit Yadav

About Rohit Yadav

Started a new journey as Senior Executive at Wipro. Let’s hope for the best.

Experience

1. Production Specialist Media-digital Marketing

   Wipro

   Mar 2024 — Present · Gurugram, IN

   Consult with advertising agencies and internal teams to design and arrange promotional campaigns across digital, print, and broadcast media- Strategized, planned, and executed digital marketing campaigns across platforms such as Meta (Facebook & Instagram) and Google Ads- Managed campaign budgets effectively to maximize ROI and consistently achieved CPA (Cost Per Acquisition) and CPL (Cost Per Lead) targets- Tracked program budgets, campaign expenses, and response rates to evaluate effectiveness against program objectives and industry benchmarks- Performed detailed audience research and segmentation to set up precise targeting for increased campaign relevance and engagement- Created detailed performance reports using analytics tools, tracking key KPIs including CTR (Click-Through Rate), Conversion Rate, and ROAS (Return on Ad Spend)- Conducted A/B testing on creatives, ad copies, and landing pages to optimize campaign performance and drive better conversion rates- Collaborated with creative and content teams to develop high-performing ad creatives, messaging, and promotional materials- Optimized live campaigns in real time by adjusting bids, budgets, creatives, and audience settings based on performance metrics- Planned and conducted market research and public opinion surveys to assess product success potential and provided actionable insights to clients and management- Studied promotional policies and organizational objectives to develop targeted public relations strategies influencing brand perception and customer engagement.

Education

• Jannayak Chandrashekhar University

  Bachelor of Commerce - BCom

  2019 — 2022