Rohit Vartak

About Rohit Vartak

Rohit works as a Multi-Solution Architect in the field of Data Analytics and Data Science.> He is responsible for data collection, data preparation, writing algorithms for data analysis, data integration, data engineering, getting insights, curating reports and helping the clients / product owners understand important business aspects in order to drive growth.> Rohit is involved in strategic planning for data engineering projects which include building data pipelines and creating complex workflow diagrams. He has worked on various cloud data warehouses like Snowflake and has experience in transferring data between different cloud storages.> He has worked on multiple POVs in the field of Metaverse Research in relation to Data and Cookieless Tracking.> Rohit has good knowledge of various Customer Data Platforms like Tealium UDH and Adobe Experience Platform.> Has worked on use-cases like dynamic personalisation and email marketing automation using various marketing activation destinations in AEP.> He also has a good knowledge of Journey orchestration and has been involved in creating various custom user journeys.> Has worked with different types of data sources involving batch ingestion and streaming ingestion of data.> Being a part of a few POC projects, Rohit has a good understanding of different Machine Learning models and concepts including feature engineering, feature scaling, hyperparameter tuning and different encoding techniques.He has worked on various use-cases,1. Categorising web scraped reviews using NLP.2. Purchase prediction model using BQML.3. Recommendations Engine using Decision Trees.4. Categorising data using Unsupervised Learning.5. Predicting customer LTV using Regression.> With regards to marketing, Rohit has experience in audience profiling, segmentation and attribution.> As a manager, he has led a team of 6+ people while working on an analytics implementation and audit project.> He is also an Analytics trainer and has already trained 20+ professionals in GA, GTM, Python, Advanced Excel, Macros and SQL.Skills:HTML, CSS, JavaScript, React JS, Java, Python, Machine Learning, Natural Language Processing, Tealium iQ, Tealium UDH, Launch, Adobe DTM, GTM, Ensighten Manage, GA 360 & GA4, Adobe Analytics, Report Builder, Google Optimize, Google Cloud, Google Big Query, Google Content Experiments, Alteryx, SQL, AWS, Lambda, VBA, Macros, Segment, AEP, Microsoft CI, Decibel, MS Clarity, Snowflake.Visualisation:Tableau, Power BI, Google Data StudioOff the desk you would find him playing football and chess!

Experience

1. Multi Solution Architect

   dentsu

   Oct 2024 — Present

Education

• University of Mumbai

  BE - Bachelor of Engineering, Instrumentation Technology/Technician

  2012 — 2016

• Parle Tilak Vidyalaya English Medium School

  SSC

  2001 — 2010

• Sathaye College - India

  HSC, Science

  2010 — 2012