Rohit Sharma

About Rohit Sharma

Marketing professional with 3+ years of hands-on experience in digital marketing, media planning, and client account management, currently working as a Senior Account Executive at Sociowash, New Delhi.Over the past 2.5+ years, I have been responsible for managing client accounts with monthly media spends exceeding ₹20+ lakhs, collaborating closely with internal media, creative, and strategy teams to execute performance-driven campaigns across platforms such as Meta Ads and Google Ads.My core expertise lies in performance marketing strategy, media planning & buying, and lead generation campaigns, where I focus on aligning marketing content & investments with measurable outcomes such as ROAS, qualified leads, and revenue growth.Alongside day-to-day client servicing, I have also contributed to offline brand activations, influencer partnership negotiations, and ROI-focused campaign planning across industries including electrical manufacturing, food-based MNC, healthcare, and B2B logistics.Key highlights from my recent work include:• Diwali 2025 Sales Campaign - Indian Agro-based Food Processing MNCCollaborated with the internal teams to drive a sales-focused campaign & media assets, achieving 6x ROAS on Meta and 10x ROAS on Google with a total media spend of approximately ₹6 lakhs.• Healthcare Lead Generation CampaignsManaging performance campaigns focused on HNIs and expatriates across Tier-1 cities, consistently delivering 200+ qualified leads per month through targeted Meta and Google Ads strategies.• German B2B Logistics Brand - Event Audience Acquisition CampaignManaged the content strategy and media planning/buying to drive registrations and on-ground audience turnout using Meta, Google, and affiliate channels.

Experience

1. Senior Account Executive

   SW Network (Sociowash)

   Oct 2024 — Present · Delhi, IN

   Working with a diverse portfolio of brands across industries including Healthcare, D2C, MNC fast-food chains, direct selling, and electronics manufacturing.2. Coordinated with clients and cross-functional internal teams to ensure seamless successful campaign planning and execution on reatiner brands.3. Actively pitched strategic campaign and spike ideas to retainers and projects, incorporating influencer marketing strategies, media planning, and content optimization to drive campaign performance.4. Managed financial billing processes for assigned clients, ensuring accurate invoicing and smooth coordination with finance teams.

Education

• Guru Gobind Singh Indraprastha University

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2019 — 2022