Rohit Sharma

About Rohit Sharma

Experienced Digital performance Marketing Manager with a demonstrated history of working…

Experience

1. Digital Marketing Manager

   Cantabil Retail

   Apr 2022 — Present · New Delhi, IN

   Led digital content strategy for fashion across social media, and D2C platforms, improving brand engagement by 2.5x YoY.• Designed and executed influencer campaigns involving 100+ creators to boost brand reach and conversions.• Produced high-performing Reels and short-form video content aligned with trending topics, increasing organic reach by 40%.• Managed SEO, paid ad campaigns (Google, Meta), and performance tracking using GA and ad dashboards.• Collaborated with cross-functional teams and agencies to maintain consistent brand messaging.• Handled day-to-day content operations on Shopify & WordPress and resolved tech-related issues.• Designed and managed performance marketing strategy across Google Ads and Meta platforms, delivering 2.5x growth in traffic and engagement.• Led monthly paid media budgets and improved ROAS through targeting refinement and copy testing.• Collaborated with creative teams on ad copy and visuals to enhance CTR and engagement.• Conducted A/B testing on creatives and landing pages to drive continuous performance gains.• Tracked campaign KPIs using Google Analytics, Meta Suite, and reporting dashboards for optimization.• Coordinated with product and sales teams to ensure full-funnel marketing alignment and improved conversion rates.• Collaborated with the PR agency to manage press releases, secure product placements, and develop authored articles or spokesperson stories to enhance brand visibility across media platforms.

Education

• Delhi School of Internet Marketing

  Advance Digital marketing training programme

  2017 — 2018

• Monad University

  Bachelor of Commerce (B.Com.)

  2010 — 2013

• Nutan Marathi school

  Higher secondary

  2003 — 2006

• Youngurbanprojects

  Performance Marketing Fundamentals

  2023 — 2023

Skills

• Vendor Management
• Offshoring
• Leadership
• Process Management
• Sales
• Call Center
• Soft Skills
• Operations Management
• Service Delivery
• Business Analysis
• Screening
• Training
• Wordpress
• Sla
• Transition Management
• Business Development
• Digital Marketing
• Operating Systems
• Email Marketing
• Bpo
• Process Excellence
• Mis
• Employee Engagement
• Workforce Management
• Customer Service
• Outsourcing
• Talent Acquisition
• Social Media Marketing
• Team Management
• Crm
• Itil
• Team Building
• Management