Rohit S.

About Rohit S.

As a results-driven Digital Marketing professional with 6+ years of experience in Google Ads and Facebook Ads, I specialize in driving high-impact PPC and Social Media campaigns across diverse industries, including e-commerce, finance, health and fitness, education, B2B, Local Services, and Home Improvement. My expertise lies in crafting tailored strategies that align with business goals and niches, ensuring maximum ROI through meticulous campaign planning, execution, and optimization.Throughout my career, I have successfully managed end-to-end campaigns, from selecting the right bidding strategies to creating compelling ad copies and allocating budgets effectively. I excel in tracking conversions, analyzing data, and generating insights to measure campaign performance, allowing me to make data-driven decisions that enhance campaign effectiveness. My hands-on experience with audience segmentation, retargeting, and remarketing campaigns ensures that every ad reaches the right audience at the right time.With a strong focus on continuous improvement, I thrive in dynamic environments where I can apply my analytical skills to optimize campaigns, scale high-performing creatives, and implement strategic adjustments that drive results. I am passionate about leveraging digital platforms to help businesses achieve their marketing objectives and am always eager to stay ahead of industry trends to deliver cutting-edge solutions.Whether you need a seasoned expert to elevate your Google Ads, Meta Ads, Snapchat Ads or LinkedIn Ads campaigns or a strategic partner to help your business grow, I am here to make a measurable impact.

Experience

1. Senior Ppc Analyst

   Wildnet Technologies

   Sep 2024 — Present · Noida, IN

   My work includes handling Google Ads and Meta Ads campaigns for different objectives such as sales, lead generation, engagement/awareness for multiple niches e-commerce (D2C consumable goods, home & improvement etc.), lead generation (shipping and logistics, B2B, heavy machinery etc.).* Creating media plans based on client\'s goal and budget.* Client communication which includes explaining media plans, planning campaign execution, discussing performance reports, etc.* Conversion tracking set up, audience research, competitor ads analysis, ad copy creation, optimization etc.

Education

• Vinayaka Missions Sikkim University

  Bachelor of Arts - BA, History

  2015 — 2018

• Swami Vivekananda Subharti University, Meerut

  Master of Business Administration - MBA, Marketing