Rohit Sawant

About Rohit Sawant

As a Marketing Officer at VISTRA, I leverage my 9+ years of experience in marketing and…

Experience

1. Marketing Officer

   VISTRA

   Nov 2022 — Present · Pune, IN

   Purpose of the current role in Vistra-As a Marketing officer I am responsible for fulfilling the marketing & Communications tasks by helping with Campaign management and Business developmentOperations, while leading in the event and social media activityKey Responsibilities -• As a Marketing Officer I am key member of the Marketing and Sales team and helping the Marketing Manager in administering Omni channel campaigns.• Responsible for coordinating onsite and online events, preparing and scheduling promotional and sponsored content, publishing it on our social media platforms.• Collaborating with our Commercials to leverage the full potential of our CRM database, manage the leads conversion and follow up process.• Helping to increase Vistra Brand visibility. Accelerate our commercial objectives by helping administer campaign that will ultimately generate leads that will feed back to our sales funnel.Campaign management• Coordinating with all stakeholders (internal & external)• Execution of the operational tasks taking into account timeline, sector focus and campaign priorities.• Setting up and producing event on our various platforms (On24/Teams Live/Zoom)• Reporting metrics after events.(measure KPIs)• Performing pre and post event tasks such as create invites – automated mailings on HubSpot (our marketing automation tool), Instructing digital team on webpages creation • Liaise with various SMEs to source Social media content, collaboration with Marketing Manager, SME and Group Marketing. • Help in executing the Social media plan.Business Development• Leads generation/follow up process management (create Campaigns and Leads in Salesforce)• Clients database reconciliation• Target List segmentation• Collaborate with Commercial Directors, Relationship Managers to increase our leads pipeline and opportunities win• Hands on experience in Account Based Marketing. Proficiency in using DemandBase.

Education

• Savitribai Phule Pune University

  Bachelor of Commerce (B.Com.), cost and works accounting

  2005 — 2008

• Savitribai Phule Pune University

  Master of Business Administration (M.B.A.), Marketing

  2009 — 2011