Rohit Raina

About Rohit Raina

I decode what drives human behavior — and how brands can meet people where it actually matters: in attention, emotion, and timing.As a Behavioral Economics Innovator, I work at the intersection of psychology, technology, and narrative strategy. My focus: turning complexity into clarity — especially in spaces where trust is earned slowly, and decisions aren’t purely rational.I’ve developed behavioral frameworks like SEIMP and CDE (Cognitive Dissonance & Ease) to build marketing journeys that reduce friction and earn action — particularly in banking, fintech, and service design.But after 15 years studying behavior, I’ve learned that decisions aren’t just driven by incentives.They’re shaped by repetition. Memory. Identity. Karma.That belief is what led me to write.I’m the published author of three books:• What If You Have a Soul Syllabus?• What Happens After The Syllabus — both books are soul memoirs on how emotional patterns and karmic contracts repeat until we evolve through them• Notes I Never Meant to Write — a collection of true stories for anyone navigating unseen transitions: in love, identity, or purposeThese books are grounded in the same question I ask in strategy rooms:What are people actually responding to — even when they can’t name it themselves?In a world obsessed with speed, I’m drawn to what endures:ideas that are felt, remembered, and returned to.

Experience

1. Senior Vice President Marketing

   HDFC Bank

   Jun 2025 — Present · Mumbai, IN

   Driving AI-led Marketing Transformation: Partnering with MarTech to integrate Adobe stack and Gen AI automation into marketing workflows, building scalable systems for content velocity and enabling hyper-personalisation at scale.Shaping Org-wide Frameworks & Collaboration:Leading cross-functional alignment with Product, Analytics, and CX teams to embed behavioral economics, customer voice, and data-driven insights into campaigns and journeys, ensuring communication directly drives funnel and business outcomes.Building Scalable Marketing Ops for the Future:Creating templatisation, modular content, and governance — that retain quality and accelerate content velocity. At the same time, shape team capability to adopt Gen AI and behavioral insights, ensuring consistency and hyper-personalisation at scale.

Education

• IIFM Bhopal

  MBA, Forestry Management

  2000 — 2002

• Govt. Science College Jabalpur

  Bachelor's degree, Chemistry, Botany, Zoology

  1996 — 1999

Skills

• Coordination
• Program Management
• Brand Management
• Product Marketing
• Risk Management
• Team Management
• Project Planning
• Budgets
• Finance
• Business Development
• Microfinance
• Project Management
• Data Analysis
• Market Research
• Strategic Planning
• Capacity Building
• Mis
• Proposal Writing
• Marketing Communications
• Relationship Management
• Multi-Media Marketing Campaigns
• Marketing
• Sales
• Customer Relationship Management (Crm)
• Vendor Management
• Project Coordination
• Management
• Crm