Rohit Potphode
Managing Partner - Sports, Gaming, Esports & Live Experiences, Dentsu | Ex-IMG, Ex-Disney, Ex-Viacom, Ex-Star, Ex-Times
- Role
- Managing Partner - Sports, Gaming, Esports & Live Experiences at dentsu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rohit Potphode
A visionary C-suite leader with a proven track record in business development, strategic partnerships, and revenue innovation, leveraging deep expertise across sports, gaming, esports, music and their meaningful confluence.Renowned for designing and executing cutting-edge revenue models that not only drive significant business growth but also enhance brand visibility and impact. Proactive committee member of the Confederation of Indian Industry (CII) and SPORTSCOM, instrumental in shaping and advancing the sports, gaming, esports and entertainment narrative across the APAC region, fostering industry growth and innovation.Core competencies include forging strategic partnerships, creating intellectual property (IP), navigating APAC markets with precision and overseeing P&L responsibilities.
Experience
Managing Partner - Sports, Gaming, Esports & Live Experiences
Jun 2025 — Present
Part of the senior leadership team at dentsu, leading the sports, gaming, esports and live experiences mandate. We work with IP owners, right holders, governing bodies, leagues, start-ups and brands to create integrated data-driven, cross-platform and culturally relevant solutions that deliver measurable business and audience impact.Dentsu Sports & Entertainment is a global sports marketing agency born out of the Dentsu Group with one focus: to act as a gateway, connecting brands to the world of sports, gaming, esports and entertainment. We help brands and properties move at the speed of today’s fans, transcending culture and borders.What we do?ConsultingSponsorship Investment StrategySponsorship Planning, Execution & ManagementSponsorship SalesAthlete EndorsementRights Strategy & Contract NegotiationContent StrategyIP Ideation & DevelopmentSocial & Influencer Amplification
Education
PES University
Master of Business Administration (MBA), Marketing/Marketing Management, General
2001 — 2003
Indian Institute of Management, Calcutta
Executive Program in Business Management, Business Administration and Management, General
The Digital Marketing Training Institute - DMTI
Advanced Certification, Advanced Program in Digital Media Marketing
Skills
- Business Development
- Marketing Communications
- Brand Solutions
- Events
- Sports Marketing
- Sales
- People Skills
- Team Management
- Integrated Marketing
- Marketing
- Management
- Event Management
- Marketing Strategy
- Crm
- Social Media Marketing
- Advertising Sales
- Sponsorship
- Advertising
- Media Planning
- Digital Strategy
- Online Advertising
- Mobile Marketing
- New Business Development
- Market Research
- Digital Marketing
- Brand Management
- Digital Media
- Strategy
- Business Strategy
- Leadership
- Competitive Analysis
- Marketing Management
- Social Media
- Customer Relationship Management (Crm)
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