Rohit Pandey
Deputy Manager Marketing @Western Union
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WORK HISTORY
Deputy Manager Marketing @Western Union
Digital:Coordinating/monitoring and maintaining relationship with Western union impaneled digital and creative agency.Working with the global legal team for approval on designed branded digital, social and UAC creatives.Working and monitoring agency to execute performance/digital marketing campaigns like video, banner, and search ads.Interacting with publisher & media agencies for developing of media plan.Working with the Website management team for adding SEO related requirements and promotional related offers on the website.Smooth functioning and responses for the Email & SMS Marketing for Indian & SA Markets.Working on App Store Optimization for WU’s Mobile App.(Android and IOS)Ensure all social posts successfully resonate with the target audience.Retail:For the retail campaign\'s Liaised between the Business Development team, Send country marketers, Internal Creative teams, Global legal team, BTL and Media agency for various WU’s projects.Working with creative agencies for retail POS materials (Poster, Banner, leaflets) and content design for retail campaigns.
EDUCATION
Abhinav College
Bachlor of Science in Information Technology
Welingkar Institute of Management
Master of Business Administration - MBA, Marketing/Marketing Management
SKILLS
ABOUT ROHIT PANDEY
Specialties in Digital Marketing:Search Engine Optimization, On Page, Off Page, Link…
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