Rohit Mukherjee
A story peddler | The 🐱 who survived curiosity | Also an Executive Creative Director at TBWA India.
- Role
- Executive Creative Director at Tbwa India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rohit Mukherjee
I love telling a good story; and listening to a few as well. That\'s why I belong to a profession, which enables me to earn a life, a few memories, and the occasional Friday evening Scotch; all by peddling stories.An advertising copywriter for close to two decades, I have done my rounds of agencies, from start-up boutiques to the big daddy networks. Over the years and rigours, I have earned my fair share of brickbats and laurels by creating stories for various products and services; therefore, helping them sell as brands. Conversant across medias that are time tested and ones that continue to evolve, some of the campaigns were memorable, most were intelligently mundane and a rare few provoked a behavioural change.
Experience
Executive Creative Director
Aug 2025 — Present · Gurugram, IN
Entrusted to creatively lead a cluster of businesses in the North, that include Nissan Motors, Eicher Trucks, Air India Express – to name a few, in addition to new business pitches, as well as lending a creative hat to existing ones from Mumbai and Bangalore offices. The work profile encompasses:Harboring a ‘founder’s mindset’ to grow business via creative collabsWorking in close conjunction with strategists to shape brand narratives.Inculcating the restlessness & hunger of a startup to a talented teamMentoring execution of integrated campaigns with a ‘Digital First’ approachNot abandoning my own craft (and sanity) as I struggle with all of the above!
Education
St. Patrick's H.S. School, Asansol
Indian School Certificate awarded by the Council for the Indian School Certificate Examinations, Engineering Science
1990
Xavier Institute Of Communications
Post Graduate Diploma Program, Advertising & Marketing Communications
St. Xavier's College
Bachelor's degree, Mass Media (Advertising Honors)
Skills
- Digital Media
- Digital Marketing
- Copywriting
- Creative Strategy
- Digital Strategy
- Outdoor Advertising
- Advertising
- Integrated Marketing
- Campaigns
- Marketing Communications
- Creative Direction
- Art Direction
- Social Media Marketing
- Marketing
- Strategic Communications
- Strategic Planning
- Social Networking
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